Seventh Generation Names PepsiCo/Quaker Oats Veteran as CEO

BURLINGTON, VT, Jun 01 (MARKET WIRE) --
Seventh Generation, the nation's leading brand of non-toxic and
environmentally safe household products, today announced the appointment
of Chuck Maniscalco, former President and Chief Executive Officer of
PepsiCo's Quaker Tropicana Gatorade business, to the role of Chief
Executive Officer.

Maniscalco, who was also elected to the company's board of directors, will
be charged with oversight for the company's day-to-day operations,
strategic growth and expansion, supply chain and retail distribution
expansion, and infrastructure evolution in the highly competitive and
rapidly growing environmental product category. According to the market
research firm Mintel International, the sector for green cleaning
products grew 262 percent from 2003 to 2008 and is projected to grow 873
percent by 2013.

Seventh Generation co-founder Jeffrey Hollender will become Executive
Chairperson -- as well as retain his title as "Chief Inspired Protagonist"
-- and devote his full time and effort to advocating for corporate
responsibility and environmental sustainability.

"Jeffrey is a true visionary, boldly introducing a new way of healthy and
responsible living to consumers, and advocating for true corporate
responsibility and sustainable business practices, not because these
philosophies are popular, but because he believes they are the
philosophies that will make the world a better place," said Chuck
Maniscalco. "I feel privileged to be entrusted with this higher standard
brand which, with its mission and proven track record of success, is
poised for tremendous growth. Best of all, I am deeply humbled, and at
the same time thrilled to be a part of the Seventh Generation family and
all for which it stands."

"I have successfully guided Seventh Generation from infancy through its
adolescence, but now is the right time for me to step aside so the company
can transition to the next level of growth in its journey," said Jeffrey
Hollender. "We were looking for a special leader -- someone who maintains
a rare combination of unparalleled business acumen with an innate
philosophical grounding in line with our vision -- and Chuck was the
natural choice."

Maniscalco will be charged with driving growth of the Seventh Generation
brand, while staying true to the company's mission. Twenty years ago, the
company launched as one of the country's first self-declared socially
responsible companies. Since then, it has grown to one of the premier
environmentally friendly brands. Seventh Generation brand-name products
include: non-chlorine bleach, 100% recycled paper towels, bathroom and
facial tissues, and napkins; non-toxic, phosphate-free cleaning, dish and
laundry products; plastic trash bags made from recycled plastic;
chlorine-free baby diapers, training pants, and baby wipes; and
chlorine-free feminine care products, including organic cotton tampons.
The company dedicates 10 percent of profits to environmental, health and
responsible business organizations working for positive change.

Maniscalco is the former chief executive of the nearly $10 billion
division of PepsiCo Inc. During his tenure he enhanced a world class
marketing organization, fueling growth and profitability in an extremely
competitive consumer products segment. Maniscalco started his career in
market research in 1980 and moved up the ranks to become president of
Quaker Snacks and subsequently president of the Quaker Oats Convenience
Foods business. He served as President of Gatorade and Propel brands and
delivered two-fold growth over four years while pioneering the enhanced
water beverage category with the introduction of Propel, which became a
$500 million brand in its first four years. Maniscalco assumed the title
of President and CEO of Quaker Tropicana Gatorade where he built a
worldwide reputation as a strategic brand manager. He is also the founder
of Manifest Leadership, a consulting firm dedicated to authentic
leadership development.

Hollender will continue to serve as director and Executive Chairman of the
company under a long-term contract and continues to hold a significant
equity stake in Seventh Generation. Hollender recently developed a new TV
show, "Big Green Lies," and his newest book, "Good Company," will be
published in February 2010 by Josse-Bass. Currently, Hollender serves on
the Board of Directors of Greenpeace USA; Healthy Child Healthy World
(formerly Children's Health Environmental Coalition); Vermont Businesses
for Social Responsibility; Verite, a nonprofit organization dedicated to
eliminating labor and human rights abuses; and Alloy Inc., a publicly
traded company.

ABOUT SEVENTH GENERATION

Seventh Generation is committed to being the most trusted brand of
household and personal care products for your living home. Their products
are healthy and safe for the air, the surfaces, the fabrics, the pets, and
the people within your home -- and for the community and environment
outside of it.

For information on Seventh Generation cleaning, paper, baby and feminine
personal care products, to find store locations, and explore the company's
website visit www.seventhgeneration.com. To read more about Seventh
Generation's corporate responsibility, visit the Corporate Consciousness
Report at: www.seventhgeneration.com/corporate-responsibility/2007.

Contact:
Chrystie Heimert
(802) 658-3773 x620
Email Contact
www.seventhgeneration.com

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