DisplayPort to HDMI Format Converter IC Offers Enhanced PC/Notebook Connectivity for the Digital TV

Parade`s PS161 DisplayPort to HDMI/DVI Converter Chip Targets DTV Video Input
Applications
SUNNYVALE, Calif.--(Business Wire)--
Parade Technologies Ltd. (www.paradetech.com), a leading innovator of digital
video interface products, introduced the first native DisplayPortTM to
HDMITM/DVI converter device. The PS161 is an integrated circuit that includes a
full DisplayPort receiver, a full HDMI/DVI transmitter, and an optional HDCP
repeater. Used inside an HDMI-or DVI-enabled digital TV or monitor, the PS161
provides a simple, cost-effective solution for adding a DisplayPort input for
computer-to-TV connectivity.

DisplayPort has been adopted by the PC industry to succeed VGA and DVI as the
primary display connector. Leading manufactures have already introduced new
notebooks, PCs and graphics cards that provide DisplayPort outputs and, in some
products, only DisplayPort is provided. Developed to support a new generation of
monitors that include speakers, DisplayPort can provide both video and audio
data, making it equally suitable as a DTV interface. DTVs that incorporate
DisplayPort receivers allow users to enjoy video games, high definition movies,
business presentations and other exciting computer video content on the big
screen. Market research firm Instat anticipates that there will be more than 600
million DisplayPort-enabled products sold annually by 2012.

Within a DTV or monitor application, the PS161 is typically placed between the
DisplayPort input and HDMI/DVI receiver circuit, which is often integrated into
the DTV or monitor system chip. If an HDMI/DVI switch is used to support
multiple inputs, the PS161 can be used on one of the switched inputs. The HDMI
switch allows selection between multiple HDMI/DVI inputs, or the DisplayPort
input via the PS161 DisplayPort to HDMI/DVI converter. The PS161 also supports
DisplayPort audio, which is part of the DisplayPort standard. Along with video
data, digital audio received at the PS161 DisplayPort input is retransmitted on
the HDMI output.

The DisplayPort input of the PS161 accepts up to four main link lanes at up to
2.7 Gbit/sec per lane, the maximum configuration allowable by the current VESA
DisplayPort standard. Parade`s proprietary advanced equalizer technology
improves data transmission performance over long cables. Audio support includes
up to eight channels of 24-bit LPCM data at a sample rate of 192kHz, and
compressed audio according to IEC 60958. The HDMI/DVI output supports a maximum
pixel clock of 165 MHz as allowed by the HDMI/DVI standard, with a color depth
up to 12 bits per component for HDMI. The device is compliant with the latest
HDMI 1.3a specification. An internal microcontroller, which handles the physical
and link layer protocol conversion from DisplayPort format to HDMI/DVI format,
is included so that no software changes are required in the host display.

"We simply wanted to help the DisplayPort eco-system," says Jimmy Chiu, VP of
Marketing at Parade. "Many DTVs now include DVI and VGA inputs for PC
connection, so it only makes sense this input should transition to DisplayPort
as the PC industry does the same. We were surprised about the level of interest
in DisplayPort when we first surveyed DTV OEMs, and Parade is receiving
considerable interest now that we have begun demoing the PS161 to leading
manufacturers."

Pricing and Availability

The PS161 is currently sampling and is priced at $3.75 in 100k volume. It comes
in a 64-pin TQFP RoHS package.

About Parade Technologies, Ltd. And Parade Technologies, Inc.

Parade Technologies, Ltd. is a privately held fabless semiconductor company that
specializes in developing high-speed interface products. The company seeks to
leverage a combination of high-speed analog, mixed-signal and digital design
expertise, along with system level knowledge, to take product performance, power
efficiency and customer satisfaction to new heights.

Parade Technologies, Inc., a wholly owned subsidiary of Parade Technologies,
Ltd, is located in Sunnyvale, California, the heart of Silicon Valley. As Parade
Technologies, Ltd`s marketing representative in the United States, Parade
Technologies, Inc. can be reached at (408) 329-5540, or on the Internet at
http://www.paradetech.com.

All trademarks are the property of their respective owners.

Parade Technologies Ltd.
Craig Wiley, +1-408-329-5540 (Media)
pr@paradetech.com

Copyright Business Wire 2009