Tic Tac(R) Launches New Packaging

Iconic Brand Introduces Recyclable Mint Containers

SOMERSET, N.J., June 1 /PRNewswire/ -- In an effort to markedly reduce its
carbon footprint, Ferrero U.S.A. has announced the roll-out of new packaging
for the entire line of Tic Tac(R) mints. The brand is now available in
polypropylene packaging, a flexible material that is more readily recyclable
and leaves a considerably smaller carbon footprint. In addition, the new Tic
Tac(R) boxes, which retain the distinctive transparent packaging and sound of
the "Tic Tac(R) shake," will carry a statement encouraging consumers to
"Please Recycle" and "Be Green."

"The Tic Tac(R) brand is dedicated to implementing responsible practices
across its operations that are respectful of the environment," said Tic Tac(R)
Brand Manager Jim Morris, of Ferrero U.S.A., Inc. "We encourage consumers to
incorporate 'reduce, reuse, and recycle' activities into their daily lives,
and to that end have printed a call-to-action on our packages asking consumers
to be green and please recycle the packaging after they have enjoyed their
mints."

As a result of the switch to polypropylene from polystyrene plastics, the
brand will reduce greenhouse gas emissions by 44 percent and energy use by 34
percent. By implementing the new packaging across the entire line, Tic Tac(R)
will reduce its plastic use by 296 tons a year.

To ensure that consumers know where to recycle the packages, which carry a
resin identification code of five (5), the Tic Tac(R) brand has partnered with
Earth911, an online destination for recycling information. Consumers can
visit www.tictacusa.com to find local recycling centers that accept
polypropylene plastics and learn more about the new packaging.

"Every small step taken to reduce, reuse and recycle is another step toward
limiting our impact on the environment," Morris added.

The newly packaged Tic Tac(R) mints can be found at select drug, grocery, mass
merchandiser, warehouse club and convenience stores.

About Tic Tac(R)

The Tic Tac(R) brand was launched in the U.S. in 1969 by the Italian
confection manufacturer Ferrero and has been a leading breath mint brand for
almost 40 years. Tic Tac(R) is sold worldwide. For more information, visit
www.tictacusa.com.

About The Ferrero Company

The Ferrero Company was established in 1946 in Alba, Italy. The company's
first product was made with hazelnuts and cocoa, resulting in the base
ingredients for the world's #1 selling sweet spread on the market today -
Nutella(R) hazelnut spread. Since then the company has grown to become one of
the world's largest confectionery companies with a vast portfolio that
includes high-quality products such as Ferrero Rocher(R) chocolates, Ferrero
Rondnoir(R) dark chocolates, Kinder(R) chocolates, Raffaello(R) confections
and Tic Tac(R) mints. Ferrero products are distributed globally throughout
Europe, North America, Australia, Asia and South America. For more
information, visit www.ferrerousa.com.

SOURCE The Ferrero Company

Laura Konopack, MS&L, +1-212-468-3574, laura.konopack@mslwordwide.com