A New Wave of Relaxation is Set to Hit California; Innovative Beverage Group Partners...

A New Wave of Relaxation is Set to Hit California; Innovative Beverage Group
Partners With Premier Miller Wholesaler, Mussetter Distributing, to Expand the
Reach of Its Extreme Relaxation(TM) Beverage drank(TM) Within The Golden State

HOUSTON and AUBURN, Calif., June 1 /PRNewswire-FirstCall/ -- Innovative
Beverage Group Holdings, Inc. (OTC Pink Sheets: IBGH) today announced that the
company has entered into an agreement with Mussetter Distributing Inc. of
Auburn, CA to bring the company's signature relaxation beverage, drank(TM), to
Northern California.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090219/DRANKLOGO )

Mussetter Distributing Inc. services six counties in the Northern California
region, from Sacramento to Sierra, where it provides convenience stores,
supermarkets and on-premise locations with well-known beers that include
Miller(R), Heineken(R), and Corona(R), as well as non-alcoholic, functional
beverages like Redline(R), Adina(R) and Holistics(R).

The company will now help to fulfill the growing consumer demand for drank(TM)
by stocking the relaxation beverage throughout the northern California region.

"We are very selective of the products we take on," said Jason Mussetter,
general manager of Mussetter Distributing Inc. "But after watching drank(TM)
develop a massive consumer base in other markets throughout the country, we
knew we had found a winner. Adding drank(TM) to our array of beverages is
directly in line with our goal to provide innovative products for our
customers. As the product leader in a new category of relaxation beverages,
drank(TM) is the perfect addition to our lineup of other category leaders."

"We are excited to be working with Mussetter Distributing Inc., a
highly-respected beverage wholesaler, to expand distribution into key areas of
the state so that northern California residents can become a part of the pop
culture phenomenon that drank(TM) has created," said Peter Bianchi, CEO of
Innovative Beverage Group. "As the product continues its explosive growth
towards becoming a national brand, such agreements with dominant industry
players remain a key component to our continual success."

drank(TM) is the antithesis of the popular energy drink currently saturating
the functional beverage sector. With a slogan of "slow your roll(TM)," this
lightly carbonated relaxation beverage is infused with melatonin, valerian
root and rose hips to provide a relaxing effect. Since launching in early
2008, drank(TM) has quickly become the go-to beverage for people looking to
relax their mind and body.

Mussetter Distributing Inc. and Superior Products Company join the ranks of
many regional distributors and convenience store outlets that have added
drank(TM) to their New Age beverage lineup. drank(TM) is currently sold at
7-Eleven stores nationwide and, through its expansive network of independent
distributors, at scores of other retailers in major markets across the U.S.
For more information about drank(TM), please visit: www.drankbeverage.com or
call 877-DRANK-02. To reach Mussetter Distributing Inc. call 530-885-4913.

About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation
headquartered in Houston, Texas that engages in the distribution and wholesale
of products in the New Age beverage category. The Company recently launched
its first proprietary product drank(TM). Dubbed the world's first extreme
relaxation beverage, drank(TM) was created to induce a natural calming and
soothing effect when consumed. drank(TM) is a lightly carbonated grape
flavored beverage formulated with natural calming agents including melatonin,
rose hips, and valerian root. drank(TM) is sold in prominent purple, signature
16 ounce cans bearing the slogan "slow your roll" and is available in
convenience and grocery outlets in a growing number of regions throughout the
United States. Innovative Beverage Group began operations as a distributor for
well known national brands of beverage products including Jolt, Rock Star,
Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water. Although
the Company continues to distribute many of these well known brands in the
greater Houston area, the expansion of Innovative's proprietary product
division has become foremost in their business model. Recent corporate
strategies have been focused on the marketing and distribution of drank(TM) to
accommodate the growing demand for the product. Innovative Beverage Group is
also currently working to add additional proprietary products to its line that
will complement drank(TM) and provide consumers with an array of new and
unique concepts in the New Age beverage category.

All company and/or product names are trademarks and/or registered trademarks
of their respective owners.

Cautionary Statement Regarding Forward-Looking Statements
Certain oral statements made by management from time to time and certain
statements contained in press releases and periodic reports issued by
Innovative Beverage Group, Inc., (the "Company"), as well as those contained
herein, that are not historical facts are "forward-looking" statements within
the meaning of Section 21E of the Securities and Exchange Act of 1934, and
because such statements involve risks and uncertainties, actual results may
differ materially from those expressed or implied by such forward-looking
statements. Forward-looking statements, including those in Management's
Discussion and Analysis, are statements regarding the intent, belief, or
current expectations, estimates, or projections of the Company, its directors,
or its officers about the Company and the industry in which it operates and
are based on assumptions made by management. Forward-looking statements
include without limitation statements regarding: (a) the Company's strategies
regarding growth and business expansion, including future acquisitions; (b)
the Company's financing plans; (c) trends affecting the Company's financial
condition or results of operations; (d) the Company's ability to continue to
control costs and to meet its liquidity and other financing needs; (e) the
declaration and payment of dividends; and (f) the Company's ability to respond
to changes in customer demand and regulations. Although the Company believes
that its expectations are based on reasonable assumptions, it can give no
assurance that the anticipated results will occur. When issued in this report,
the words "expects," "anticipates," "intends," "plans," "believes," "seeks,"
"estimates," and similar expressions are generally intended to identify
forward-looking statements.

For media samples, product photography and additional information, contact
Avalanche Strategic Communications at 201-488-0049 or email
drankpr@avalanchepr.com

SOURCE Innovative Beverage Group Holdings, Inc.

Christina Brozek of Avalanche Strategic Communications, +1-201-488-0049,
drankpr@avalanchepr.com, for Innovative Beverage Group Holdings, Inc.