ADCENTRICITY Expands Digital Out-of-Home Footprint With Four New Partners
* Reuters is not responsible for the content in this press release.
More Scale, a Broader Reach, and Deeper Insight Allow Advertisers to Find
Consumers On-the-Go
NEW YORK, June 1 /PRNewswire/ -- ADCENTRICITY, North America's largest
aggregator and award winning strategist for digital out-of-home media, today
announced a new set of partnerships that will expand on their capabilities for
advertisers to effectively reach more consumers in the places they frequent
most. The expansion includes additional restaurants and bars, golf courses,
convenience stores and various forms of public transportation. These
partnerships expand ADCENTRICITY'S reach within the digital out-of-home space,
providing marketing executives and agencies with the most extensive and
innovative opportunities to reach consumers where they live, work and play.
Additions to the network include:
-- TargetCast Networks - a network found in bars and restaurants in
venues
like Applebee's, TGI Friday's and Chili's;
-- 4G Metro - provides screens in public transportation locations along
with a free WiFi network for consumers;
-- WESEE Digital - screens are located in hair salons, coffee shops and
other hospitality venues;
-- Hercules Networks - a network operating unique kiosks in malls
catering
to cell phone users, as well as screens at various Six Flags theme
parks
"With these networks, ADCENTRICITY crosses the 150,000 screen threshold,
delivering 275MM monthly audience impressions," said Rob Gorrie, CEO of
ADCENTRICITY. "Upholding scale and quality are two important elements of
managing our digital out-of-home capacity. These new partners are a welcome
addition in creating hyper-targeted and effective digital out-of-home
campaigns for our advertising clients."
Digital out-of-home allows advertisers to reach a targeted audience in an
engaging setting where they are most receptive to product messages. With
ADCENTRICITY, advertisers have a direct line to consumers in the places they
frequent most such as recreation and leisure locations, convenience stores,
bars, nightclubs, restaurants, and other public settings, creating a variety
of touch points during the day where an advertiser's message is seen by a
highly desirable demographic. The unmatched capabilities of ADCENTRICITY in
the digital out-of-home sector provide customized solutions specific to each
campaign's objectives.
ADCENTRICITY launched its AdVenue platform in 2008, a robust solution that
helps marketers plan campaigns based on business objectives and goals and
target by region and venue type, along with specific demographic information.
ADCENTRICITY is also a member of the Out-of-Home Video Advertising Bureau, The
ARF and POPAI and recently won an award for best local campaign given by
MediaPost.
ABOUT ADCENTRICITY
ADCENTRICITY eases the pain and complexity of the buying and planning process
of digital out-of-home media by providing a strategic and holistic solution to
media agencies and brands. As award winning, digital out-of-home media
strategists, ADCENTRICITY provides a high-touch service supported by an
advanced media platform and in-depth supporting research. Our capabilities
enable complex hyper-targeting to deliver advertiser messages only to the
venues and screens that meet the target audience profile and campaign
objectives, effectively and efficiently.
ADCENTRICITY delivers effective advertising campaigns over 80 network
partners, more than 150,000 screens and provides 275 million monthly
impressions in locations such as, universities, transit, sports arenas,
convenience stores, restaurants / bars, gas stations, office buildings, ATMs,
grocery stores and more, ADCENTRICITY drives efficiencies with its "One plan.
One buy. One bill." approach.
For more information visit: www.adcentricity.com.
SOURCE ADCENTRICITY
Denise Welch, +1-781-849-2022, denise@dottedlinecomm.com, for ADCENTRICITY
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.



Follow Reuters