Tootoomart.com: The Potential of Jewelry e-Commerce

* Reuters is not responsible for the content in this press release.

Mon Jun 1, 2009 10:00am EDT

BEIJING, June 1 /PRNewswire-Asia/ -- A report from Tootoomart.com
( http://www.tootoomart.com/ ) shows that jewelry
( http://www.tootoomart.com/promotion/jewelry/ ) e-commerce has received more
and more concern during the first quarter of 2009, so it is important for
jewelry e-commerce ( http://www.tootoomart.com/promotion/promotions.html ) to
improve the codes of conduct and to create new marketing codes.  Jewelry
e-commerce has to also pay more attention on how to satisfy the consumers'
needs on price, quality and honesty, which is key in the development of
jewelry e-commerce.
    (Logo: http://www.newscom.com/cgi-bin/prnh/20080605/CNTH022LOGO )
    As a wholly new business model, jewelry e-commerce has a good future.
Because of e-commerce's great influence on the market, global information and
advertising, the lower market cost and fast customer service, more and more
enterprises are attracted by the great profit and consumer market, thus
carrying out related online business
( http://www.tootoomart.com/freeshipping/ ).
    The market share of jewelry e-commerce is increasing all the time.  At
present, there are more than 100 enterprises that specialize in online
jewelry.
About 30 of them have the Security Technology System.  In addition, more and
more people like to have their own jewelry stores on the Internet.  According
to unofficial figures, there are more than 3,000 personal jewelry stores on
Taobao.com.  The online trading volume of diamonds in 2008 was about 1.1
billion Yuan, which increased about 100% compared to 2007.  It is forecast
that the growth rate of jewelry e-commerce will be more than 100% in 2009.
People's first impression of jewelry is the high price, so there must be a
competitive price which can attract more customers.  However, the low price
doesn't mean low quality.  "As for the price, I pay more attention on the
certificates when I purchase jewelry online," said one online customer.
Except for the price and quality, consumers would like to choose the
enterprises with high honesty when they buy jewelry online.  One chairman
reveals that, because of the less knowledge about diamond honesty problems,
only 10% of the purchasers choose to pay directly online.  So the enterprises
should raise their status by codes of conduct and establishment of enterprise
image to eliminate online shoppers' doubts about buying jewelry online.
    For more information, please contact:

     Tootoo.com
     Tel:   +86-10-9510-5561
     Fax:   +86-10-6589-2222
     Email: service@Tootoo.com
     Address:   19th Floor, Block One, Majestic Towers,
                Gongti Dong Road, Beijing, 100020 China
     Post Code: 100020

SOURCE  Tootoomart.com

Tootoo.com, +86-10-9510-5561, or fax, +86-10-6589-2222, or service@Tootoo.com,
or Address, 19th Floor, Block One, Majestic Towers, Gongti Dong Road, Beijing,
100020 China
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