Peace Bridge Shines With LED Lighting Transformation by Philips

Landmark crossing between United States and Canada achieves dramatic new look
with energy-saving technology

BUFFALO, N.Y., and FORT ERIE, Ontario, June 1 /PRNewswire/ -- Proving that
city landmarks and structures needn't go dark to be energy conscious, the
Peace Bridge has undergone a 21st century transformation made possible by
advanced light emitting diode (LED) technology.

The $1.2 million project was funded by the federal government's Transportation
Enhancement Program, with support from the Buffalo and Fort Erie Public Bridge
Authority.

Formerly lit by metal halide floodlights that had fallen into disrepair, the
3,580-foot bridge is now illuminated by nearly 700 tri-color LED lighting
fixtures - each capable of digital control to produce millions of colors and
dynamic sequences. Unlike conventional light sources, they don't require
maintenance-intensive gels, filters or color scrollers to customize the
bridge's appearance on the fly for special events and holidays. More
importantly, the entire LED installation will consume just one third the
energy of the previous system - reinvigorating the signature bridge in a smart
and sustainable way.

"At the turn of the last century Buffalo was known as the 'City of Light,'
recognizing its status as one of the first cities to be illuminated by
hydro-electric power. The Peace Bridge Authority is pleased that over 100
years later we can deliver a project that builds on this heritage, utilizing
state of the art technology and energy efficiency," said Ken Schoetz, Vice
Chairman of the Peace Bridge Authority.

"The interplay of light with a signature landmark serves much more than
decorative purpose. It should reinforce the form, content and volume of the
object as well as reveal the essential character and nature of the
architecture," said Paul Boken, Senior Lighting Designer at Mulvey & Banani
International. "For the Peace Bridge, LED technology allowed us to transform a
static monument into a vibrant, ever-changing form - all while meeting budget
requirements and the need for sustainability, security and versatility."

"We're thrilled to bring the extraordinary impact of LED lighting to this
important landmark, demonstrating that energy-saving lighting upgrades can be
both practical and visually spectacular at the same time," said Jeff Cassis,
CEO of Philips Color Kinetics. "This installation perfectly exemplifies the
large-scale exterior applications that LED technology now allows - enabling
the use of vibrant color where it was previously impractical, while
simultaneously alleviating energy and maintenance concerns."

In addition to their aesthetic versatility, LED systems are highly durable and
therefore well suited for difficult-to-access and vibration-prone
environments, such as bridges. For the Peace Bridge installation, a
combination of ColorBlast(R) Powercore and ColorReach Powercore was specified
- the former illuminating the deck of the bridge and structure below, and the
latter applied to illuminate the bridge's arches.

Additional information is available at http://www.peacebridge.com/.

Note to editors: Lighting design by Mulvey & Banani International Inc.,
Lighting controls by Westbury National Show Systems LTD, Engineering by
Stantec Consulting Services, Installation by Frey Electric. Digital images
available upon request.

About Philips Color Kinetics
Philips Color Kinetics transforms environments through dynamic and more
efficient uses of light. Its award-winning lighting systems and technologies
apply the benefits of LEDs as a highly efficient, long lasting,
environmentally friendly, and inherently digital source of illumination -
reinventing light itself as a highly controllable medium. Headquartered in
Burlington, MA, USA, Philips Color Kinetics is the leading center of
innovation and product development for Philips' global LED lighting systems
business. The organization also enables widespread adoption of LED lighting
through OEM partnerships in diverse markets. More information is available at
http://www.colorkinetics.com.

About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a
diversified Health and Well-being company, focused on improving people's lives
through timely innovations. As a world leader in healthcare, lifestyle and
lighting, Philips integrates technologies and design into people-centric
solutions, based on fundamental customer insights and the brand promise of
"sense and simplicity". Headquartered in the Netherlands, Philips employs
approximately 116,000 employees in more than 60 countries worldwide. With
sales of $38 billion in 2008, the company is a market leader in cardiac care,
acute care and home healthcare, energy efficient lighting solutions and new
lighting applications, as well as lifestyle products for personal well-being
and pleasure with strong leadership positions in flat TV, male shaving and
grooming, portable entertainment and oral healthcare. News from Philips is
located at www.philips.com/newscenter.

SOURCE Philips Lighting

Felicia Spagnoli, Professional Luminaires North America of Philips Lighting,
+1-781-418-9292, felicia.spagnoli@philips.com