Baskin-Robbins(R) Partners With DoSomething.Org to Inspire Teen Activism

Baskin-Robbins Announces "I Serve, You Serve" Campaign Rewarding Teen
Volunteers with FREE Soft Serve Cones

CANTON, Mass., June 1 /PRNewswire/ -- Baskin-Robbins(R), America's favorite
neighborhood ice cream shop, and DoSomething.org, a leading not-for-profit
organization that encourages teen volunteerism, today announced the launch of
the I Serve, You Serve campaign, a plan to motivate teens to get involved in
their communities. As part of this empowerment campaign, Baskin-Robbins is
challenging teens to make a difference this summer by signing up to volunteer
at DoSomething.org/Serve. Teens who join DoSomething.org, as well as current
active volunteers, are invited to participating U.S. Baskin-Robbins stores to
receive a free Vanilla Soft Serve Cone* July 13 through July 17 in celebration
of National Ice Cream Month.

Each teen signing up to volunteer at DoSomething.org/Serve will receive an
email coupon on July 13, which is redeemable at participating U.S.
Baskin-Robbins locations for one free Vanilla Soft Serve Cone between July 13
and July 17. To help excite teens about this campaign, Baskin-Robbins will
also offer great deals and give away gift checks to DoSomething.org members
all summer long. Coupons and special offers will be posted on
DoSomething.org/Serve throughout the summer.

"In celebration of National Ice Cream Month, we wanted to give back to the
communities in which we work and live," said Scott Colwell, Global Marketing
Officer for Baskin-Robbins. "What better way to do this than by partnering
with DoSomething.org to show our appreciation for all the hard work teen
volunteers do every day."

"We are thrilled to be partnering with Baskin-Robins on simultaneously serving
up ice cream and volunteer opportunities this summer," said Nancy Lublin,
DoSomething.org CEO. "I can't think of a better way to reward young people
who want to make a difference in their community!"

Baskin-Robbins, known for its 31 flavors of hard ice cream, announced the
nationwide launch of Soft Serve in May. Now, with 31 ways to do Soft Serve,
customers can enjoy favorites like Soft Serve cones, cups and sundaes, and
exciting new Baskin-Robbins menu offerings, including NEW Magic Sprinkles(TM),
31 Below(TM), 31 Below(TM) Pies and Fruit Creams.

For more information about I Serve, You Serve, go to Baskin-Robbins Facebook
Fan Page or visit www.baskinrobbins.com. You can also follow us on Twitter
@baskinrobbins.

* Offer valid for teens and young adults ages 13 to 25. Must present coupon
received via email or printed from DoSomething.org. Offer available while
supplies last at participating U.S. Baskin-Robbins. Limit one 6 oz cone or cup
per person. If Soft Serve is not available offer may be substituted for 4 oz
hard scoops ice cream cup or cone.

About DoSomething.org
Do Something believes teenagers have the power to make a difference. We
leverage communication technologies to enable teens to convert their ideas and
energy into positive action. Recipient of Fast Company's Social Capitalist
Award in 2008 and Webby Peoples Voice Award in 2009, Do Something inspires,
empowers and celebrates a generation of doers (nearly 12 million kids in
2008): Teenagers who recognize the need to do something, believe in their
ability to get it done, and then take action. Plug in at www.DoSomething.org.

About Baskin-Robbins
Named the top ice cream and frozen dessert franchise in the United States by
Entrepreneur magazine's 29th annual Franchise 500(R) ranking, Baskin-Robbins
is the world's largest chain of ice cream specialty shops. Baskin-Robbins
creates and markets innovative, premium ice cream, specialty frozen desserts
and beverages, providing quality and value to consumers at more than 6,000
retail shops in 35 countries. Baskin-Robbins was founded by two ice cream
enthusiasts whose passion led to the creation of more than 1,000 ice cream
flavors and a wide variety of delicious treats. Headquartered in Canton,
Mass., Baskin-Robbins is part of the Dunkin' Brands, Inc. family of companies.
For further information, visit www.baskinrobbins.com.

SOURCE Baskin-Robbins

Carrie Kocik, ckocik@schneiderpr.com, or Kristen Ingraham,
kingraham@schneiderpr.com, both at +1-617-536-3300, for Baskin-Robbins