SoundBite Intelligent Communications Platform Enables Retailers to Grow Revenue and...

SoundBite Intelligent Communications Platform Enables Retailers to Grow Revenue
and Enhance Brand Loyalty

BEDFORD, Mass., June 1, 2009 (GLOBE NEWSWIRE) -- SoundBite Communications Inc.
(Nasdaq:SDBT) today announced its growing momentum in delivering compelling
business value to loyalty and rewards programs via the addition of multi-channel
proactive customer communications. Leveraging SoundBite's Intelligent
Communications Platform to interact with their customers, many leading "Business
to Consumer" (B2C) organizations have generated millions of dollars in
incremental revenue.

While U.S. companies invest more than $1.2 billion annually in loyalty programs,
many rewards points go unredeemed, coupons expire and other benefits offered
through loyalty programs go unnoticed. A multi-channel proactive customer
communications strategy can create a dramatic lift in redemption rates and
incremental revenue for many loyalty and reward programs. SoundBite's integrated
multi-channel communications platform enables retailers, financial services
organizations, marketing agencies, travel and hospitality companies,
entertainment outlets, and casinos to communicate pertinent information to their
customers using the individual's preferred communication channels.

"SoundBite's multi-channel communications platform hyper-boosts existing loyalty
programs in a way that gets consumers to take the desired action; accelerating
business results," said Mark Friedman, chief marketing and business development
officer at SoundBite Communications. "Understanding consumer communication
preferences is critical to delivering timely, personalized and relevant
information -- which, in turn, is essential for building lifelong, profitable
customer relationships."

SoundBite campaigns include alerting customers about impending reward
expirations, member status upgrades, product notifications, special offers,
mobile couponing, and program changes. A national retailer with 25 million
loyalty program members turned to SoundBite to increase its rewards redemption
rate. By adding voice messaging to its existing email notification campaign,
this retailer increased redemption rates more than 200 percent from its previous
email-only approach. Another "top 20" retail chain generated a 25 percent
increase in its redemption rates via SoundBite's multi-channel Intelligent
Communications Platform. Both of these campaigns have delivered multi-million
dollar revenue growth.

Enhancing Loyalty Program Applications

SoundBite's Intelligent Communications platform is a flexible on-demand solution
offering a variety of features ideally suited for loyalty programs, including:

-- Integrated, Multi-Channel Solution -- SoundBite enables
organizations to communicate timely information -- such as special
offers, coupon codes and point balances -- to consumers using an
individual's preferred communications channel -- whether it be via
voice, text or email message.

-- Event-Based Notifications -- Outbound messages can be triggered by
select events, such as points' expiration, rewards milestones or
targeted reward offers. SoundBite's Web Services API enables
organizations to integrate their loyalty applications to
SoundBite's Intelligent Communications Platform.

-- Personalized Messages -- Messages can be customized to include the
recipient's name, point balance and expiration date; and a clear
call to action.

-- Customer Segmentation and Analysis -- SoundBite can leverage
consumers' communications preferences to deliver more efficient and
cost-effective loyalty campaigns. In addition, real-time
multi-channel reporting helps to measure campaign effectiveness and
optimize results.

SoundBite to Present at 2009 Loyalty Incentive and Reward Expo

At the 2009 Loyalty Incentive and Reward Expo, Mark Friedman will discuss the
role of multi-channel communications in loyalty programs, the importance of
understanding consumer preference, and exclusive survey findings from a recently
commissioned Forrester Consulting study on the topic of consumer communication
preference management. The session, "The Evolution of Consumer Communication
Preferences: Time to Re-evaluate Your Strategy," will occur on June 2, 2009, at
11:15 a.m. at the Westin Diplomat in Hollywood, Florida. Attendees will receive
a complimentary copy of the Forrester study. SoundBite Communications will be
exhibiting at booth #508 at the Loyalty Expo, May 31 through June 2.

About SoundBite Communications

SoundBite Communications provides on-demand, integrated multi-channel
communications solutions that enable clients to achieve superior business
results. Building on its foundation as a leading provider of automated voice
messaging services, SoundBite offers integrated voice, text and email messaging
solutions that help clients deliver the right message, to the right customer,
using the right channel, at the right time. Organizations in industries such as
collections, financial services, retail, telecom and media, and utilities rely
on the SoundBite Intelligent Communications Platform to send over a billion
messages annually for collections, customer care, and sales and marketing
applications. For more information, visit http://www.SoundBite.com.

SoundBite is a registered service mark of SoundBite Communications, Inc.

(SDBT-G)

CONTACT: SoundBite Communications, Media Contact: Marie Ruzzo, 781.897.2632,
mruzzo@SoundBite.com; Schwartz Communications, Media Contact: Julie Goldman,
David McKee, 781.684.0770, SoundBite@schwartz-pr.com