Enjoy Twice the Rewards This Summer with Choice Hotels

Guests Can Earn Double Choice Privileges Points with Every Stay

SILVER SPRING, Md., June 1 /PRNewswire-FirstCall/ -- Choice Hotels
International, Inc. (NYSE: CHH) is offering travelers the chance to earn
double Choice Privileges points on every qualifying stay at its economy and
extended stay hotels this summer.*

"By offering our guests the opportunity to earn double rewards points on every
stay, they're able to earn great rewards in half the time," said Chris Malone,
chief marketing officer for Choice Hotels. "With double the reward value,
along with the great value that comes with amenities like free breakfast and
free Internet access at many of our hotels, our guests will also have more
money to double their vacation fun."

After every qualifying stay, booked at choicehotels.com or 800.4CHOICE, at any
MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge or Rodeway Inn
hotel this summer in the U.S. and Canada, guests will automatically earn
double the amount of Choice Privileges rewards points. Guests who stay with
arrival between May 21 and August 13, 2009 will be eligible for this special
promotion.

"With double the rewards this summer, guests can redeem their travel points
even faster, for free nights, gift cards and more," said Greg Brown, vice
president of Choice Privileges. "We hope that by offering our guests a great
value like this, they'll enjoy traveling even more this summer."

As a member of the free Choice Privileges reward program, guests can earn
points towards free nights, airline miles, retail gift certificates and more
while staying at any Choice brand hotel throughout the U.S. (including
Hawaii), Canada, Europe**, Mexico, the Caribbean and Australasia.

About Choice Hotels
Choice Hotels International franchises more than 5,800 hotels, representing
more than 475,000 rooms, in the United States and more than 30 countries and
territories. As of March 31, 2009, 896 hotels are under construction,
awaiting conversion or approved for development in the United States,
representing 70,381 rooms, and an additional 111 hotels, representing 9,114
rooms, are under construction, awaiting conversion or approved for development
in more than 15 countries and territories. The company's Comfort Inn, Comfort
Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban
Extended Stay Hotel, Econo Lodge and Rodeway Inn brands serve guests
worldwide. In addition, via its Ascend Collection membership program,
travelers in the United States and the Caribbean have upscale lodging options
at historic, boutique and unique hotels.

Additional corporate information may be found on the Choice Hotels Web site,
which may be accessed at www.choicehotels.com.

Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites,
Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban
Extended Stay Hotel, Econo Lodge, Rodeway Inn and Ascend Collection are
proprietary trademarks and service marks of Choice Hotels International.

*Valid Choice Privileges(R) number must be provided upon check-in for stay to
be eligible. Book at choicehotels.com or 800.4CHOICE, at qualifying rates, to
earn double Choice Privileges points with arrival between 5/21/09 and 8/13/09
at MainStay Suites, Suburban Extended Stay, Econo Lodge and Rodeway Inn hotels
in the U.S. and Canada. A stay is defined as any number of consecutive nights
at one hotel regardless of check-ins or check-outs. Must maintain a U.S.
(including U.S. territories) address to be eligible for this promotion.

**Excluding: Denmark, Estonia, Finland, Iceland, Latvia, Lithuania, Norway and
Sweden.

SOURCE Choice Hotels International, Inc.

Rocco Loverro of Choice Hotels International, Inc., +1-301-592-6719,
rocco_loverro@choicehotels.com