Drexel University`s LeBow College of Business to Open First Center for Corporate Reputation Management in the U.S.

PHILADELPHIA--(Business Wire)--
Drexel`s LeBow College of Business will soon be home to the first Center for
Corporate Reputation Management at a U.S. university. With an official launch
planned for fall 2009, the Center will get off the ground with its first
advisory council meeting today, June 1, 2009.

Under the direction of Elliot Schreiber, Ph.D., the Center will actively engage
the global business community to identify best practices in reputation,
encourage interdisciplinary knowledge sharing and research in reputation, and
address how reputation enhances business objectives of organizations.

Reputation management is a relatively new area for academic research. There is
no single discipline that holds exclusive "claim" to the area, as reputation
research can be found in virtually every area of business including marketing,
management, economics, and accounting and financial management. Reputation
management is also studied in communications, sociology, political science and
cultural studies, among others.

About Elliot Schreiber, Ph.D.

Schreiber is professor of marketing at LeBow College. He also heads a consulting
firm, Brand and Reputation Management LLC, which he established in 2004 to help
companies integrate and leverage their corporate strategy and organizational
culture to enhance their brand and reputation.

He is recognized internationally as one of the most experienced and respected
experts in corporate brand and reputation management. Having worked in general
management, strategy, marketing, sales, and communications, Schreiber is unique
in having moved successfully in and out of the corporate, academic, and
consulting worlds during his 30-year career.

FOR MORE INFORMATION about the Center for Corporate Reputation Management or to
speak with Elliot Schreiber, pleasecontact Lisa Litzinger, Assistant Director of
Communications, LeBow College of Business at 215.895.2897 or lml64@drexel.edu.

About Drexel University`s LeBow College of Business

Recognized by BusinessWeek, Entrepreneur-Princeton Review,Financial Times, and
U.S. News & World Report for superior programs, Drexel University`s LeBow
College of Business empowers, enriches and inspires future business leaders
through an innovative, strategic approach to business education in its master`s,
bachelor`s and doctoral programs. LeBow College is accredited by AACSB
International-the Association to Advance Collegiate Schools of Business. Ranked
by U.S.News & World Report as one of the best national doctoral universities,
Drexel is one of fewer than 30 private universities classified by The Carnegie
Foundation as Research Universities (high research activity).

LeBow College of Business
Lisa Litzinger, Assistant Director of Communications
215-895-2897
lml64@drexel.edu

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