Comcast Launches Soccer and Rugby Channel In Atlanta [Alpharetta, Milton, John's...

Comcast Launches Soccer and Rugby Channel In Atlanta [Alpharetta, Milton,
John's Creek, Roswell]

Comcast Delivers Access To Best Live European Sports Coverage, Including
Barclays Premier League, UEFA Champions League & Tri-Nations with Setanta
Sports
NEW YORK, June 1 /PRNewswire/ -- Setanta Sports, a leading international
sports broadcaster, announced today the availability of Setanta on the Comcast
Atlanta lineup in a move which reinforces the tremendous growth in popularity
of soccer and rugby in the US. The channel will be available in the greater
Atlanta Metro market, but will initially launch in Alpharetta, Milton, John's
Creek, and Roswell. It will be available on a roll out basis throughout the
Comcast's footprint as the company migrates to an all digital lineup
throughout 2010.

Setanta Sports brings quality and depth of programming of more than 1,000 live
events, including UK and European soccer, as well as world-class rugby,
highlight shows and other international sports programming.

Airing seven days per week, 24 hours per day, Setanta Sports will be available
to Comcast subscribers in parts of Atlanta, on channel 389, for $14.99 per
month. Through their subscription to Setanta Sports, sports fans will receive
live and exclusive international sports presented in their original format,
including the world's top soccer such as the Barclays English Premier League,
the UEFA Champions League, the FA Cup, the FIFA 2010 World Cup qualifiers and
the UEFA 2012 European Championship qualifiers, combined with top flight rugby
including the annual Tri-Nations and The Heineken European Cup.

"We're thrilled to enhance our sports programming in parts of Atlanta with the
addition of Setanta Sports," said Larry Schweber, Vice President of Marketing
for Comcast's Atlanta Region. "Customers in Alpharetta, Milton, John's Creek
and Roswell are the first to experience sports programming they can't see
anywhere else on TV with the availability of Setanta. Offering Setanta to our
customers opens the door for soccer and rugby fans to get more of what they
enjoy."

"We are thrilled that Comcast will be providing subscribers in parts of
Atlanta the best international sports programming, 24 hours a day, on Setanta
Sports," said Roger Hall, Managing Director of Setanta Sports International.

To learn more about Comcast or to order Setanta Sports, customers can contact
Comcast at 404-COMCAST or visit http://www.comcast.com/internationaltv.

About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA, CMCSK) (www.comcast.com) is the nation's
leading provider of entertainment, information and communication products and
services. With 24.4 million cable customers, 14.7 million high-speed Internet
customers, and 6.1 million Comcast Digital Voice customers, Comcast is
principally involved in the development, management and operation of broadband
cable systems and in the delivery of programming content.

Comcast's content networks and investments include E! Entertainment
Television, Style Network, Golf Channel, VERSUS, G4, PBS KIDS Sprout, TV One,
ten Comcast SportsNet networks and Comcast Interactive Media, which develops
and operates Comcast's Internet businesses, including Comcast.net
(www.comcast.net). Comcast also has a majority ownership in Comcast-Spectacor,
whose major holdings include the Philadelphia Flyers NHL hockey team, the
Philadelphia 76ers NBA basketball team and two large multipurpose arenas in
Philadelphia.

About Setanta Sports
Setanta Sports operates the only dedicated international sports channel in
America. In 2009, the 24-hour TV network will air more than 1,000 live
events, including European and international soccer, such as the Barclays
Premier League, UEFA Champions League, FA Cup, World Cup Qualifiers and the
Carling Cup plus world-class rugby and other sports programming designed to
meet the growing demands of international sports fans. Setanta Sports is
owned by Dublin-based Setanta Sports Holdings, a leading international pay
television broadcaster in the UK, providing top sports leagues and events to
more than 100 million digital television homes globally and to commercial
venues in six countries. http://www.setanta.com/us

SOURCE Setanta Sports

Robert Ryan, Setanta Sports, +1-646-274-5281, robert.ryan@setanta.com