Southwest Airlines Launches New Advertising Campaign

Airline Invites Customers to 'Grab Your Bag. It's On.'

DALLAS, June 1 /PRNewswire-FirstCall/ -- Southwest Airlines launched a new
advertising campaign today encouraging Customers to continue traveling despite
the current economy. The timely campaign inspires consumers to move forward,
get back out there, and keep flying to the important events and people in
their lives with the tagline "Grab Your Bag. It's On." To view one of the new
commercials and a "behind the scenes" look at the making of the commercials,
visit www.blogsouthwest.com.

"The People of Southwest Airlines know good value and great service are vital
to our Customers," said Southwest's Vice President of Marketing, Sales, and
Distribution Kevin Krone. "Life must go on even in this tough economic
environment, and our campaign invites Customers to enjoy travel this summer."

Southwest Airlines Chairman, President, and CEO Gary Kelly, along with
Southwest Employees and Customers, are featured in the commercials. The
campaign also includes print, radio, online, and in-airport components which
are scheduled to run through August 2009.

After almost 38 years of service, Southwest Airlines, the nation's leading
low-fare carrier, is the most productive airline in the sky and offers
Customers a comfortable traveling experience. Southwest offers all premium
leather seats and plenty of legroom with a young all-Boeing 737 fleet.
Southwest Airlines (NYSE: LUV) currently serves 65 cities in 33 states, with
service beginning to New York LaGuardia, Boston Logan, and Milwaukee later
this year. Based in Dallas, Southwest currently operates more than 3,300
flights a day and has more than 35,000 Employees systemwide.

www.southwest.com

SOURCE Southwest Airlines

Public Relations of Southwest Airlines, +1-214-792-4847