Celstream Technologies Enables Tanager AudioWorks to Bring SongFrame SongWriter's Toolkit and Chirp Virtual MIDI

BANGALORE, INDIA, Jun 01 (MARKET WIRE) --
In today's fast-paced global business environment, product development is
a mission-critical process. To remain competitive in a world of shrinking
product lifecycles, product developers, especially those in start-up
mode, must bring their products to market quickly and cost-effectively.

Celstream Technologies Private Ltd., a leading global Product Engineering
Services company, with proven expertise in helping companies bring
innovative and high-quality products to market faster than the
competition, has partnered with Tanager AudioWorks, a North American
music software company focused on products for songwriters and recording
musicians. Together, the companies successfully developed SongFrame, an
advanced song development toolkit designed to provide songwriters and
recording musicians with an integrated and comprehensive set of tools for
writing and refining songs, and Chirp, a software emulation of a MIDI
keyboard controller that provides mobile musicians with the ability to
capture melody or musical ideas on their laptops while away from a
keyboard.

"We are pleased that Tanager AudioWorks chose Celstream as its
co-development partner," said Anand Kuppuswamy, corporate manager,
Marketing and Strategy, Celstream. "For nearly a decade, Celstream has
served the global product development community, including the Media &
Entertainment industry, through our product engineering services. The
growing use of digital technologies has dramatically altered the business
landscape for this industry, creating new opportunities for start-up
companies like Tanager AudioWorks."

By leveraging Celstream's in-depth expertise in the video and audio
domain, as well as its vast cross-platform development expertise, Tanager
AudioWorks was able to accelerate the development of its SongFrame and
Chirp using Celstream's library of reusable components and proven
development processes. Tanager was able to meet an aggressive development
timeline, releasing both products on time and within budget with the help
of Celstream's experienced product development team.

"We are grateful to Celstream for their significant contributions in the
development of SongFrame and Chirp," said Scott Bausback, president,
Tanager AudioWorks. "We chose to partner with Celstream by virtue of its
strong track-record in accelerating product development for Media &
Entertainment companies around the globe. The company's vast experience in
this area ensured that they fully understood our business and technical
requirements, and could provide the expertise needed to enable us to
achieve our business goals in a cost-effective and timely manner."

During the course of the development of these two products, Celstream
overcame several unique challenges of using database technology to drive a
flexible music creation tool with the real-time playback performance
expected by end users.

Additionally, because the tool was targeted for use on Windows(R) and
Apple(R) Mac(R) platforms, the architecture developed by Celstream had to
be portable enough to handle both targeted platforms with minimal re-work.
Tanager AudioWorks also wanted to provide its end users with a rich
graphical interface and it was critical that the tool seamlessly work with
other third-party applications and components using multiple standards,
and support well-known music standards, such as VST, ReWire(R), MusicXML,
OMF and AAF.

Based on these and other design requirements, Celstream formulated a
product development scenario for Tanager AudioWorks that included a
flexible, modular architecture that leveraged an Adobe(R) Flex(TM) -based,
rich graphical user interface to project the photo-realistic requirements
of the user interface while meeting the portability requirements. The use
of off-the-shelf reusable components, including the SQLLite(R)-based music
repository, MIDI and Audio Handling, ReWire and VST Support, MusicXML, AAF
and OMF export formats, helped to speed development times.

Prior to the release of SongFrame SongWriter's Toolkit and Chirp Virtual
MIDI Keyboard Controller, Celstream conducted extensive performance tuning
and testing on multiple platforms to meet the reliability benchmarks and
performance expectations set by the customer.

"We are extremely satisfied with Celstream's role in helping us to realize
our product roadmap and business goals, and consider them to be an
integral part of our product engineering strategy," continued Bausback.
"Not only were we able to increase our R&D capacity and enhance
productivity while reducing development costs, we also were able to
release innovative and high-quality products to a receptive market."

About Celstream Technologies Ltd.

Celstream Technologies is a successful, global Product Engineering
Services company with a rich heritage in offshore co-development
partnerships. Celstream offers complete product life-cycle development
services to technology companies in the Media & Entertainment, Consumer
Electronics, Print & Publishing, and Enterprise industries. Headquartered
in Bangalore, India, and with customers in the United States, Europe,
India and Australia, Celstream combines the best software talent,
world-class processes and cutting-edge technology expertise to deliver
engineering excellence to customers. More information on the company can
be found at www.celstream.com

For any other query, call +1 877 2752357 in the U.S; +91 (80) 4119 1919 in
India; +49-89-5908-2109 in Europe; or +61 (2) 94160475 in Australia.

About Tanager AudioWorks, Inc.

Tanager AudioWorks is a music software company focused on products for
songwriters and recording musicians. The company was founded on a basic
mission -- to provide indispensable tools for musical creation. More
information can be found at www.tanageraudioworks.com.

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