Cognitive Technologies Adjusts Course to Meet IT Clients' Needs

Founder Dr. Karen McGraw Reemerges as CEO to Broaden Strategic Vision

AUSTIN, Texas, June 1 /PRNewswire/ -- Cognitive Technologies -- a consulting
firm founded in 1987 by Dr. Karen McGraw to improve the success of technology
projects by focusing on the intersection of people and technology - today
announces that Dr. McGraw has returned to the position of CEO to help broaden
the company's strategic vision and bring a more comprehensive approach to
improving IT projects. Former CEO Bruce McGraw has moved into the role of
executive vice president and is leading the consulting operations.

"As the founder, I'm uniquely aligned with Cognitive Technologies' core
values," stated Dr. McGraw. "Not only have I defined and designed the products
and services that we offer, but I know who we are as a company, what we do
well, and what solutions are best for our clients."

With Dr. McGraw as CEO, Cognitive Technologies is once again classified as a
woman-owned business. This distinction allows the company to be recertified
for the benefit of government and corporate clients who are encouraged to use
women- and minority-owned contractors and services. Cognitive Technologies
works extensively with clients in the government space, including the
Department of Education and the Department of Treasury. The woman-owned
business designation will further Cognitive's work in this space.

While in recent years Cognitive Technologies has focused primarily on project
and program management, it is now formally broadening its scope under Dr.
McGraw's leadership to provide an experience that integrates cognitive
principles with proven skills and processes. This more comprehensive approach
includes services in the following key areas:
-- Project and Program Management, including PMO strategy, implementation
and support, resource management, and project review and recovery.
-- Business Process, including business systems analysis, business
process
reengineering, and business process development and implementation.
-- Organizational Effectiveness, including collaborative portals and
knowledge management, organizational change management, and human
performance analysis and improvement.

"Just implementing IT in the workplace isn't enough to see true return on
investment (ROI). People and processes really need to precede technology in
order for it to succeed," said Dr. McGraw. "And it's not enough to produce
studies and binders that end up on a client's shelf. We collaborate with our
clients to create workable solutions that solve real business problems and
produce measurable results."

"We've developed a national reputation in business process methodology and the
improvement of organizational effectiveness. I authored key components of the
Performance DNA methodology that the American Society for Training and
Development teaches in their human performance improvement certification
program," Dr. McGraw explained. "I also co-developed the Human Capital
Capability Scorecard, which measures how well organizations are managing and
using their human capital to produce business results."

This newly defined directive for Cognitive Technologies coincides with a new
ProLaunch(TM) implementation service in strategic partnership with Journyx,
the first company to provide Web-based time-tracking, project accounting and
resource management solutions that guide customers to per-person, per-project
profitability. Cognitive Technologies' ProLaunch service provides the
processes, training, and configurations needed to track time and resources for
Microsoft(R) projects using JournyxProjectXecute(TM). Speeding implementation
through ProLaunch raises adoption and ROI of ProjectXecute by helping at the
front end, before problems arise.

About Cognitive Technologies
Cognitive Technologies, Inc. (www.cognitive-technologies.com) is a consulting
firm specializing in project management, collaborative processes, and
organizational effectiveness. Cognitive delivers appropriate solutions to
improve the performance of business units through the application of expertise
in projects, people and technology. Visit our blog at www.fearnoproject.com.

SOURCE Cognitive Technologies

Whitney Wood Otstott, +1-512-699-7730, wotstott@pr-ink.com, for Cognitive
Technologies, Inc.