Disney Online Completes Acquisition of Kaboose, Inc. Internet Assets

Web Sites Including Kaboose.com and BabyZone.com Join Newly-Formed Disney Online
Mom and Family Portfolio, Creating the Top Online Destination for Moms
NORTH HOLLYWOOD, Calif.--(Business Wire)--
Disney Online announced today it has completed the purchase of key Internet
assets from Kaboose, Inc., including Web sites Kaboose.com, BabyZone.com,
AmazingMoms.com, and ParentZone.com, among others. As a result of the
acquisition, a new group of properties has been formed, the Disney Online Mom
and Family Portfolio, which will be led by Emily Smith, vice president, Disney
Online.

The broad reach of this new portfolio of sites contributes to the No. 1 online
destination for moms.* Sites under this new umbrella include Disney Family.com,
FamilyFun.com, Kaboose.com, BabyZone.com, AmazingMoms.com, ParentZone.com and
iParenting.com. According to the most recent traffic data from comScore, Disney
Online Family sites reached 2.6 million unique visitors in April 2009, while
Kaboose sites reached 3.6 million unique visitors. The new portfolio of sites
will reach nearly one in five moms online, which is more than the reach of any
current family and parenting online destination today.

"Our new portfolio of mom and family-targeted sites creates an unmatched line-up
of Web properties that offer parents a wide-range of high quality content,
information and community," stated Smith. "The addition of Kaboose and BabyZone
further solidifies Disney Online`s leadership position in reaching moms online,
and BabyZone in particular greatly boosts our pregnancy and pre-conception
audience reach, which continues to be one of the most active online
demographics."

Disney Online will maintain Kaboose.com and BabyZone.com URLs and distinct
content, leveraging the sites` strong equity among moms and parents.
Simultaneously, new content and promotions will be developed to reach across the
entire portfolio, allowing for broad reach, while retaining each site`s distinct
voice and editorial focus.

"Today, we`ve begun to incorporate the Kaboose sites into our broader Disney
Online advertising offerings targeted to moms and are actively rolling out our
new portfolio to advertisers," stated Brad Davis, senior vice president of
advertising sales for Disney Online. "We`re offering advertisers a fantastic new
line-up."

*Moms 18+ with children in household, comScore April 2009.

About Disney Online Mom and Family Portfolio

The Disney Online Mom and Family Portfolio is a leading group of sites that
provide inspiration and ideas for parents on a variety of topics important to
today`s families. Sites include Disney Family.com, Kaboose.com, FamilyFun.com,
BabyZone.com, ParentZone.com, AmazingMoms.com and iParenting.com.

About Disney Online

Disney Online (www.Disney.com or text MOBILE to DISNEY), a unit of Disney
Interactive Media Group, produces the No. 1 ranked community-family and
parenting destination on the World Wide Web. Launched in 1996, Disney.com is the
online and now mobile web gateway to all of the company's Disney-branded
entertainment initiatives, providing comprehensive access to, and information
about Disney movies, travel, television, games, music, shopping and live events.

In addition, Disney Online develops and publishes a range of online products and
services including Pirates of the Caribbean Online, Disney's Toontown Online,
Disney Fairies Pixie Hollow and Disney Club Penguin.

Disney Interactive Media Group (DIMG) is an affiliate of The Walt Disney Company
(NYSE: DIS).

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Disney Interactive Media Group
Brandy Phillips, 818-623-3764
brandy.phillips@disney.com

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