AgeEsteem(R) Launches New Web Site, Blog, and 'How To' Book

AgeEsteem(R) to Focus on Growing Demographic of Older Adults

NEW YORK, and GENEVA, June 1 /PRNewswire/ -- AgeEsteem(R), one of the world's
pre-eminent organizations focused on aging and self-esteem, today launched a
new web site and "how to" guidebook. The organization, based in Geneva,
Switzerland, and New York, will utilize its revolutionary practices to assist
seniors and people of every age with the latest techniques in enjoying life in
"coming of age" in the 21st Century.

AgeEsteem(R) is founded by Bonnie Lou Fatio, a renown consultant and
motivational speaker on issues related to aging. The web site is being
launched in conjunction with the re-launch of Mrs. Fatio's book, AgeEsteem(R):
Growing a Positive Attitude Towards Aging.

"By the year 2030, about one of every five Americans, or 20% of our
population, will be over the age of 65," Bonnie Fatio noted. "If these older
adults are not enjoying those years, a significant portion of the American
population -- and spending power -- will be at risk. We must continue to
develop the potential of our older adults and draw on their experience and
expertise."

Time is on our side. Women who live to 65 years of age can expect to live to
85 years of age. Many Americans facing 60 will still have the opportunity to
enjoy nearly one third of their lives.

Added Mrs. Fatio, "As we grow older, we should be embracing life. This is the
mission of AgeEsteem(R) and we are proud to have helped so many through this
important process. And when we consider that one out of every two girls born
today can anticipate living to be 100 years old, we see the importance of
AgeEsteem for ALL generations."

The General Secretary of the World YWCA, Nyaradzayi Gumbonzvanda, expressed
excitement about the news: "Bonnie brings out the real essence of leadership
as experiential, personal, relational and inter-generational. The times I have
been blessed to be in Bonnie's presence, and the many times I have read her
book Age-Esteem; I have been internally nurtured. I have been urged to
exercise my leadership in a transformational way; recognizing that the
personal is political. Bonnie speaks to each one of us directly. Take time to
read her book Age-Esteem; or more so, seek opportunity to be in Bonnie's
company! Her voice for ethical and shared leadership is what the world is
searching for today."

AgeEsteem(R)'s newly designed web site and blog, www.AgeEsteem.com, will focus
on issues core to AgeEsteem(R) clients:

1. FEEL GOOD about yourself at the age you are today, every day.

2. LIVE each day and each age.

3. FEEL CONFIDENT and secure in who are you are at any age.

4. BUILD positive thoughts and attitudes towards age.

5. RECOGNIZE, SUPPORT, CELEBRATE the person you are.

6. LIVE in the present and AGE WITH VITALITY and PURPOSE.

About AgeEsteem(R)

The mission of AgeEsteem(R) is to provide coaching and consulting to older
adults through a critical period of aging. Through a series of simple steps
and programs, AgeEsteem(R) helps mature adults look ahead and envision a
happy, productive and active future. AgeEsteem.com is also a member of the
blogosphere. For more about AgeEsteem(R) and Bonnie Lou Fatio, visit
www.AgeEsteem.com.

Available Topic Expert(s): For information on the listed expert(s), click
appropriate link.

Bonnie Lou Fatio
http://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=88918

SOURCE AgeEsteem

Alexandra Preate of CapitalHQ, +1-212-588-9148