Cygnus Business Media Signs Alliance with IRON Solutions

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Mon Jun 1, 2009 11:49am EDT

Joint marketing and content agreement with leading provider of equipment
market intelligence targets 120 billion-dollar construction market

FORT ATKINSON, Wis. and FENTON, Mo., June 1 /PRNewswire/ -- Cygnus Business
Media, a leading diversified business-to-business media company, announced
today it has signed an agreement with IRON Solutions, Inc. to jointly offer
co-marketed programs targeted to the construction and outdoor power equipment
markets.  IRON Solutions, Inc. is the leading provider of data, software and
solutions to the 120 billion dollar farm and construction industry.  Cygnus
Business Media's Construction Equipment Group reaches a readership of nearly
800,000 owners and managers of heavy construction equipment, national and
international equipment manufacturers, professional contractors, construction
equipment dealers, product distributors, rental companies, CEOs, presidents,
planning executives and other key people in the construction industry.

"IRON Solutions has a world class technological infrastructure of systems,
applications and services that will provide excellent sales and lead
generation opportunities for many of our vertical markets beginning with
Construction," says Cygnus Brand Director Kris Flitcroft.  "We are working
together on a product launch that will immediately benefit our customers
through our audited print and combined online digital assets."

IRON Solutions' data and services are currently used extensively by more than
4000 customers including farm, outdoor power and construction equipment
manufacturers, dealers, leading auctioneers, and many financial institutions,
insurers and government agencies.  IRON Solutions owns IRONsearch.com, the
industry-leading equipment inventory and search engine, receiving over a
quarter million unique visits each month from professionals interested in
selling, buying or researching construction, agriculture and landscape
equipment.  IRONsearch.com boasts more than 60,000 new and used equipment
listings and integrates to the IRON HQ, IRON Builder, and IRON Guide product
lines providing a comprehensive equipment marketing and sales solution. 

"Through past downturns of the industry, the profitability of all parts of the
value chain has been determined by how well used equipment was managed," says
Scott Derksen, IRON Solutions' Chief Information Officer.  "We continue to
leverage our resources together with businesses that keep the used equipment
market moving.  This first phase of our alliance with Cygnus Business Media
will provide both new and used equipment sellers in all parts of the value
chain with a massive distribution channel that includes
http://www.ForConstructionPros.com as well as the most respected BPA-audited
publications in the construction world."  

About Cygnus Business Media
Cygnus Business Media is an internationally-recognized business-to-business
media company. Its diverse portfolio serves 14 market categories with print
and interactive products, and live events. Through its media, the company
reaches more than 1.5 million print subscribers, nearly 1 million industry
professionals via its Custom Marketing services group, and attracts 2 million
unique visitors to its websites monthly.   Cygnus Business Media provides
comprehensive, integrated advertising and marketing programs for some of the
world's strongest business-to-business brands.  For more information, visit
http://www.cygnusb2b.com. 

About IRON Solutions, Inc.
IRON Solutions, http://www.ironsolutions.com, is the leading source of
Equipment Market Intelligence(TM) for used agricultural, industrial, and
outdoor power equipment. IRON Solutions provides an integrated portfolio of
services to manufacturers, dealers, producers and finance companies who want
to make business-critical decisions, informed by easily accessible and
accurate market information. IRON Solutions publishes the Official Guides, the
trusted source of the gold standard in equipment valuation data, and
http://www.ironsearch.com, North America's largest used tractor and equipment
Website.



SOURCE  Cygnus Business Media

Kathy Scott of Cygnus Business Media, +1-770-427-5290,
Kathy.Scott@cygnusb2b.com; or Lisa Bocklage, Director of Marketing of IRON
Solutions, Inc., +1-636-349-6243, mobile, +1-636-212-1463,
bocklagel@ironsolutions.com, http://www.linkedin.com/in/lisabocklage
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