Desires Hotels Expands and Creates A New International Division

Gary Sims Joins as Partner in New Division of Hotel Management Company
NEW YORK--(Business Wire)--
Miami based Desires Hotels, the boutique division of Tecton Hospitality, has
been one of the leading boutique hotel management companies in the United States
for over 5 years. Their reputation for success coupled with ideal market
penetration strategies has brought them down a path to cross borders into new
markets as they tactically launch Desires Hotels International (DHI), in turn
appointing Gary L. Sims as Executive Vice President/Partner of this new
division.

The launch of DHI emphasizes expansion into our closest neighbors of Mexico and
South America with projects in Cozumel, and Medellin, Columbia. Across the
Atlantic, a development on the Algarve in Portugal will be the first European
outpost and the Cape Verde Islands will take DHI to the west coast of Africa to
a former Portuguese colony. With the recent inclusion of two properties in
Bermuda, DHI looks to expand this portfolio to an additional 15 managed
properties by 2010. "Over the course of the past year, the demand has increased
exponentially to provide management services outside of United States,"says Raul
Leal President/Partner of Tecton Hospitality/Desires Hotels. "Based on our
success, hotel owners and developers understand that a partnership with us is
financially rewarding. We are able to create a sustainable business model in the
current economic climate, and exceed owner expectations when the economy is
booming."

Many of the properties joining Desires Hotels International willjoin the Desires
Hotels portfolio, recognized for delivering unexpected amenities in stylish
settings. As a member of this modern boutique hotel collection, Desires Hotels
maintains the owner's vision while providing individualized strategies through
sophisticated marketing techniques. Through a variety of strategic partnerships,
an innovative website, and loyalty program, owners and developers are able to
take advantage of the well established benchmarks of other properties within the
collection.

Gary L. Sims will take on the role of Executive Vice President/Partner of
Desires Hotels International. He wields a proven track record in managing hotels
and developing projects in Latin America, Caribbean, Europe, and Middle East,
and provides an expertise that matches the company's latest global initiatives.
"The ability to expand in this current economy and focus on future growth and
penetration into new markets is very enticing. I look forward to bringing my
expertise to DHI to further develop an international base of clientele," says
Gary L. Sims Executive VP/Partner of Tecton Hospitality International.

With 30 years of hospitality experience, his career is highlighted by his
appointment as hotel General Manager at the age of 24. Moving to Starwood Hotel
and Resorts in 1996, he held senior positions in operations and development and
served as Area Managing Director for the Northeast Region participating in
acquisitions and brand conversions. In 2001, the multimillion dollar Westin
Diplomat Resort& Spa hired Sims as GM, producing in excess of $125 million in
revenue -exceeding EBITDA by $5 million in the first year of operation. In 2006,
he was appointed President and CEO of Nikki Beach Hotels & Resorts and was
responsible for development and operation of the brand worldwide. Sims is
currently the President and Managing Partner of Asmayda Holding Group.

Desires Hotels has never been in a more advantageous position, poised to offer
hotel management solutions and a complete infrastructure for expansion into the
global marketplace. Named the "Best Hotel Management Company" by Lodging
Hospitality Magazine in 2008, Desires Hotels is in a growth class all its own.

About Desires Hotels

From the neon lightsof Ocean Drive in South Beach to the Harley-Davidson Museum
in Milwaukee, from the iconic Delmar Loop in St. Louis to the cobbled adoquine
streets of Old San Juan, or right in the heart of Times Square, Desires Hotels
is a unique collection of independently created modern boutique hotels. High in
style,distinct and creative, each of these lifestyle hotels have one-of-a-kind
architecture and interior design, allowing guests to expect just as much
fromtheir hotel as they do from their destination. Savvy travelers seeking a
lifestyle-oriented experience will appreciate the "Your Desires" program that
tailors a unique experience to every guest. Desires Hotels deliver unexpected
amenities in stylish settings.

About Tecton Hospitality

Founded in 1984, Miami based Tecton Hospitality is a professional hotel
management company that delivers expert third party management to both
individual and franchise hotel owners, along with hotel developers. The
innovative "Quality Six" Methodology developed by Tecton allows the firm to
formulate individual strategies on the behalf of hotel owners, with a focus on
driving profits through: hotel operations, finance, marketing, sales, and human
resource management. Over the last 25 years, Tecton Hospitality and its
management team have earned a reputation for successfully implementing these
strategies and delivering proven results, in addition to maintaining superior
quality standards. Tecton Hospitality, and its boutique division Desires Hotels,
offer a complete and comprehensive hotel management solution tailored to the
needs of each property.

To learn more about Desires Hotels, TectonHospitality's management and
development capabilities, or the new DesiresHotels International, please visit:
www.desireshotels.com/corporate or www.tectonhospitality.com , or call
305.577.8484

Documents and/or Photos available for this release:

Gary Sims - Executive Vice President of International Properties
Raul Leal - President/Partner Tecton Hospitlality/Desires Hotels

To view supporting documents and/or photos, go to www.enr-corp.com/pressroom and
enter Release ID: 209411

KVD Communications
Ms. Kathleen Duda, 646-723-4338 x0
Managing Director
kathleen@kvdcom.com

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