Fernando Rizo Appointed to Head of Digital Media, Ketchum London

LONDON, June 1 /PRNewswire/ -- Ketchum, a leading public relations agency,
today announced Fernando Rizo as head of Digital Media for Ketchum London.
Rizo previously served as a senior interactive specialist for Ketchum's
Interactive Strategies Group at the agency's global headquarters in New York.

In his new role, Rizo will provide senior client counsel on digital strategy
while also supporting core teams in managing the day-to-day digital components
of core PR programs. He will also serve in a digital thought-leadership
capacity for the agency while continuing to develop and align Ketchum's
in-house digital capabilities. He will report to Nick Propper, deputy CEO,
London.

"This appointment underscores Ketchum's commitment to integrating digital
strategy across all practices and geographic regions," said Propper. "In his
time with Ketchum, Fernando has offered tremendous insight to clients in the
new-media space and in his new role he will use his expertise to shape Ketchum
Digital as it makes its official entrance into the European market."

One of the founding members of Ketchum's Interactive Strategies Group, Rizo
has worked on projects ranging from high-level strategic social media planning
to opportunistic programs and digital partnership realization to digital media
education and online issues and crisis counsel for Ketchum clients and account
teams all over the globe. Rizo also specializes in advising clients with
matters related to Wikipedia, for which he has been an administrator since
2005.

Prior to joining Ketchum in January 2008, Rizo served in the United States
Marine Corps and as an associate online media marketing manager at interactive
marketing agency Fly Communications. He attended Columbia University in New
York.

Rizo's digital media role aligns Ketchum's European headquarters with the
agency's growing global digital strategy capabilities. His appointment is the
latest in a series of key digital leadership appointments around the world for
Ketchum. Earlier this year, the agency announced the arrival of Jonathan Kopp
to serve as global director of Ketchum Digital. Soon after, Clement Lau was
appointed senior vice president of digital communications in Ketchum's Greater
China division, and Tom Barritt was appointed director of online relationships
and reputation for the Global Food & Nutrition Practice.

About Ketchum
A communications innovator, Ketchum ranks among the largest global public
relations agencies, operating in more than 50 countries. With five global
practices -- Brand Marketing, Corporate, Healthcare, Food and Nutrition, and
Technology -- and specialty capabilities that include Access Communications
(high- and consumer-tech PR), Concentric Communications (experiential
marketing, events and meetings), MMG (clinical trial recruitment), Ketchum
Global Research Network, Ketchum Sports and Entertainment Marketing, and
Stromberg Consulting (change management and workplace communications), Ketchum
leverages its marketing and corporate communication expertise to build brands
and reputations for clients. In 2009, Advertising Age named Ketchum to its
annual "Ones to Watch" Agency A-List, noting the agency's long-standing client
partnerships, digital and disruptive media expertise, and CSR and
sustainability programming. For more information on Ketchum, a unit of Omnicom
Group Inc. (NYSE: OMC), visit www.ketchum.com.

SOURCE Ketchum

Robyn Massey, +44(0)20-7611-3658, robyn.massey@ketchum.com; or Alicia Stetzer,
+1-646-935-3910, alicia.stetzer@ketchum.com, both of Ketchum