Samsung`s External DVD Writer Family Posts Strong Sales Due to Netbook Sales Boom

SEOUL, South Korea--(Business Wire)--
Samsung Electronics Co., Ltd., a worldwide leader in digital consumer
electronics and information technology, reported record sales for its slim
external WriteMasterTM DVD writers amid a global economic recession. The monthly
sales volume of slim external DVD writers, which has tripled from last October,
is linked to the rise in netbook sales.

"The netbook is a streamlined economical PC with limited storage capability,
designed for mobility and Internet access," said Jin-soo Lee, vice president of
Samsung`s Optical Disk Drive (ODD) marketing division. "Netbook consumers often
need an external disk drive, such as a Samsung external DVD writer, for disc
booting and installation of application software from CDs or DVDs."

Samsung has two different types of slim external DVD writers: the SE-S084, which
is a slot-in DVD writer and the SE-T084, a tray-type DVD writer.

The SE-S084 slot-in writer series adopts a single interconnect cable for both
data transmission and power supply through a single USB port. The slim DVD
writer weighs less than one pound (0.4kg), making it easy to carry as a portable
device. The SE-S084 DVD writer features a sleek glossy surface design and is
available in wide range of colors (black, white, silver, blue, red, sky-blue,
and pink) to match the various netbook and notebook PC colors.

Samsung`s SE-T084 DVD writer features TruDirectTM, which allows consumers to
create DVDs and burn digital content through a PC without the need for data to
be stored on the hard drive. Compared to using a hard disk drive as an
intermediary step to transfer data to DVD writers, the TruDirect SE-T084M
dramatically decreases the time it takes to create DVDs, eliminating
pre-mastering, multiplexing or hard-disk buffering. The DVD writer also supports
LightScribe, a direct disc labeling function.

Samsung's family of WriteMaster external DVD writers boasts many
performance-enhancing features; including SAT (Speed Adjustment Technology); TAC
(Tilt Actuator Compensation) and Double OPC (Optimum Power Control). In
addition, Buffer Under Run Free Technology supports stable writing under high
speed, and Magic Speed and ABS (Automatic Ball Balancing System) technologies
reduce vibration and noise.

Both slim external DVD writers are available through retail channels.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor,
telecommunication, digital media and digital convergence technologies with 2008
consolidated sales of US$96 billion. Employing approximately 150,000 people in
134 offices in 62 countries, the company consists of two business units: Digital
Media & Communications and Device Solutions. Recognized as one of the fastest
growing global brands, Samsung Electronics is a leading producer of digital TVs,
memory chips, mobile phones and TFT-LCDs. For more information, please visit
www.samsung.com.

Samsung and the stylized Samsung design are trademarks and service marks of
Samsung Electronics Co., Ltd. All other trademarks are the property of their
respective owners.

Samsung Semiconductor
Chris Goodhart, 408-544-4122
408-836-0046 (Mobile)
cgoodhart@ssi.samsung.com

Copyright Business Wire 2009