Critical Media Establishes Content Partnership With Local TV, Increases Roster of Syndicated Video Content

* Reuters is not responsible for the content in this press release.

Mon Jun 1, 2009 1:25pm EDT

  NEW YORK, NY, Jun 01 (MARKET WIRE) -- 
Critical Media Inc.(TM), the leader in online video editing, syndication
and broadcast intelligence solutions, today announced its content
partnership with Local TV LLC. Under the new partnership Local TV's 19
television stations will gain access to Critical Media's distribution
network -- ClipSyndicate (www.clipsyndicate.com).

    Searchable, licensed video clips are ideal for online publishers and
websites seeking to acquire content of interest to their audiences.
ClipSyndicate provides access to more than 500 authoritative news sources
and more than 750,000 video clips. Local TV's content will now be included
in ClipSyndicate's vast repository of video clips ready-for-syndication
and will be distributed to the hundreds of thousands of websites within
ClipSyndicate's rapidly growing network.

    "By partnering with ClipSyndicate, we expand reach and awareness of our
video content and generate additional revenue models for the
organization," said Steve Baron, Vice President of Interactive Content,
Local TV. "The ClipSyndicate video ecosystem can widely distribute our
stations' news segments thereby broadening our audience and introducing
even more viewers to our original video content."

    The ClipSyndicate video ecosystem is a rapidly growing viral network for
the distribution, syndication and monetization of licensed video assets
consisting of thousands of registered, high quality, B2B and edutainment
websites in the mid- and long-tail of the Internet. ClipSyndicate is
organized into hundreds of hyper-vertical ad revenue sharing networks
supported by a dynamically updating and expanding repository of
authoritative news and information content.

    "We continually expand our roster of premium content providers as well as
the number of websites in our network so that we can offer a winning
proposition for partners, consumers and advertisers alike," said Sean
Morgan, CEO of Critical Media. "We are focused on delivering a secure,
agnostic environment for providers of licensed content and brand-conscious
advertisers by providing an 'inch wide, mile deep' network of content for
respected vertical websites."

    About ClipSyndicate

    A service of Critical Media, ClipSyndicate is an ad-supported platform for
aggregating, distributing and monetizing licensed video and audio assets
in near real-time on the Web. The platform is positioned to become the
definitive syndication network for video news assets, having more license
agreements with more authoritative news outlets than any other online
syndication platform. Viral distribution of highly monetizable
Professionally Generated Media ("PGM") clips across thousands of
high-quality registered websites aligns content owners and web publishers
with the interests of long tail advertisers looking for brand-safe
inventory online. For more information please visit www.ClipSyndicate.com.

    About Local TV

    Local TV LLC owns and manages 19 television stations around the United
States. Local TV LLC is owned by Oak Hill Capital Partners, management,
and a consortium of bankers and high yield lenders who are as enthusiastic
about our future as we are. Stay tuned.

    

Media Contact:
Liz Bazini
liz@bazinihopp.com
917-574-5490

Copyright 2009, Market Wire, All rights reserved.

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