Taco Del Mar Announces New President and CEO

SEATTLE--(Business Wire)--
Taco Del Mar appoints Larry Destro as the new president and CEO of the company.
Taco Del Mar, a quick service Mexican restaurant chain featuring big Baja
beach-style Mondo Burritos and fish tacos, has more than 240 locations
throughout the U.S. and Canada.

Before joining Taco Del Mar, Destro served as President International of the
Dunkin` Brands, including Baskin-Robbins and Dunkin` Donuts, where he led a
successful turnaround for the company. He took International Baskin-Robbins and
Dunkin` Donuts from record losses to record profits over a three year period. He
also worked at Taco Bell for 13 years, serving for five years as Northwest Zone
Vice President of Operations. In those five years, the company`s same-store
volumes doubled and profits tripled.

Most recently, he served as the president of CB Manufacturing and Sales, growing
revenues to record levels, and also worked as an executive adjunct professor at
the University of Dayton, teaching franchising and small business management.
Prior to this, Destro was the president and CEO of Moto Photo, Inc., where he
restructured the company for the emerging digital market.

A statement from the Board of Directors reads, "Larry`s experience is a perfect
match as we continue to create one of the most admired quick service Mexican
restaurant chains in the country. We are thrilled to have him on board."

Destro is based in Taco Del Mar`s corporate office in Seattle, Wash.

About Taco Del Mar

Taco Del Mar is a quick-service casual restaurant chain inspired by the coastal
beach shacks in Baja, Mexico known for serving fish tacos and big burritos to
local surfers. Today, Taco Del Mar brings those craved Mexican flavors and it`s
Mondo Burritos to 244 locations throughout the U.S. and Canada.

Health magazine recently named Taco Del Mar one of America`s Top 10 Healthiest
Fast Food Restaurants. As the fresh, fast alternative to traditional Mexican
food, Taco Del Mar uses real, quality ingredients to balance big taste and
nutrition. To satisfy the hungriest and healthiest cravings, Taco Del Mar steams
its long-grain rice, uses lard-free beans and offers a variety of tortillas
including spinach, tomato, flour, corn and whole wheat. Taco salad shells are
baked, not fried, and Taco Del Mar`s salsas and guacamole are made with fresh
ingredients daily. For more information, including nutritional information and a
complete listing of Taco Del Mar locations, visit www.tacodelmar.com.

R/West PR
Heather Villanueva, 503-223-5443 x123
heatherv@r-west.com

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