Pacific Environmental Resources Corp. Renamed PERC Water Corporation
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COSTA MESA, Calif., June 1 /PRNewswire/ -- Pacific Environmental Resources
Corp., a water recycling company, announced that it has changed its name to
PERC Water Corporation ("PERC Water"). The change is effective immediately. In
conjunction with the rename, PERC Water launched a new logo, visual identity
and website (www.percwater.com).
(Logo: http://www.newscom.com/cgi-bin/prnh/20090601/LA25533)
PERC Water's new corporate identity reflects their commitment to innovation
and the environment. They prioritized retaining the integrity and visual
recognition of their original brand, preserving the global recycling emphasis
and organic color palette of the original logo. The new tagline - Pure Genius
- is illustrative of their pioneering approach to water recycling.
Brian Cullen, president of PERC Water, believes the new brand more effectively
represents PERC Water's objectives: "Our goal was to better define our
mission as a water recycling company, and leverage the existing brand equity
into PERC Water Corporation. We believe we achieved our goal and are very
pleased with our fresh new image."
PERC Water was recently recognized by industry leaders for their innovation.
Global Water Intelligence presented them with the Global Water Awards' 2009
"Water Deal of the Year" Award of Distinction, commending their use of
public-private partnerships, for their contract to design, build, operate and
finance the Santa Paula Water Recycling Facility in Ventura County,
California. They were also awarded the "Best Project - Water/Wastewater" by
the Design-Build Institute of America for their SPA 3 Water Recycling Facility
in Surprise, Arizona.
The new website will enable viewers to quickly gain an understanding of PERC
Water's breadth of capabilities and philosophy of providing the most
comprehensive, cost-effective and community-friendly service in the industry.
PERC Water retained an outside branding agency, Idea Hall, to manage the
rebranding process.
About PERC Water
PERC Water is a water recycling company that designs, builds, operates and
manages water recycling facilities throughout the United States. They have
designed more than 55 facilities - 20 of which they have designed, built and
operated. The company guarantees water of the highest quality and assumes the
risks associated with water recycling. PERC Water is headquartered in Costa
Mesa, CA. See www.percwater.com for more information.
SOURCE PERC Water Corporation
Marian Clayton of PERC Water Corporation, +1-714-352-7754,
mclayton@percwater.com
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