Best's Review: Insurers Share Best Methods to Boost Life Sales

OLDWICK, N.J.--(Business Wire)--
Selling life insurance can be a challenge during a recession. Limra
International reports new individual life insurance premiums dropped 14% in
2008`s fourth quarter, ending the year with a 7% dip. That`s why now is a good
time to read Best`s Review`s cover story, "Selling Up in Down Times."

Four industry experts-Walton Rogers, founder and owner of W. Rogers &
Associates, Bob MacDonald, owner of CTW Consulting, Eileen McDonnell, executive
vice president/chief marketing officer for Penn Mutual Life Insurance Co., and
Dennis Pettinelli, general manager, Dennis Pettinelli and Associates-offer their
best advice on how to boost life insurance sales now.

In addition to a listing of proven sales tips, "Selling Up in Down Times,"
offers advice on how life insurance agents can beat the odds and drive their
sales.

Rogers, a qualifying member of the Million Dollar Round Table for 32 years and
president of its executive committee, runs a five-person financial services firm
in Annapolis, Maryland, and tells Senior Associate Editor Ron Panko that the
past six months have been tough. Rogers reveals his winning prospecting moves
and why it`s more important than ever to sell yourself as an adviser. "Advisers
will lose some clients because they haven`t built a relationship. There`s a
whole market out there that has not been serviced well."

June`s Other Highlights:

* In "Give and Take," find out how to get appointed to agent advisory councils.
* "Calm Before the Storm" reports how Florida`s travails are influencing the
reinsurance market.
* Discover how health writers are educating the public about health savings
accounts in "Learning Curve."
* Don`t miss the World Catastrophes 2008 map inserted in the issue. An online
interactive version is available on www.bestreview.com.
* Keep track of the industry -- read "Corporate Changes 2008"-another Best`s
Review exclusive.

Best's Review is published by the A.M. Best Co., for insurance professionals,
including home office executives, agents, brokers and others who are affiliated
with the industry, such as bankers, lawyers and educators.

To read these articles and more, subscribe to Best's Review by visiting our Web
site at www.bestreview.com, calling the A.M. Best customer service department at
(908) 439-2200, ext. 5742, or e-mailing your request to
customer_service@ambest.com.

Founded in 1899, A.M. Best Company is a global full-service credit rating
organization dedicated to serving the financial and health care service
industries, including insurance companies, banks, hospitals and health care
system providers. For more information, visit www.ambest.com.

A.M. Best Co.
Lynna Goch, 908-439-2200, ext. 5381
lynna.goch@ambest.com

Copyright Business Wire 2009