Comcast Assembles Rapid Response Teams to Help Consumers Get Through the DTV Transition

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Mon Jun 1, 2009 3:24pm EDT

Installation Available Now for Consumers Looking for Fast Last-Minute Solution
PHILADELPHIA--(Business Wire)--
Comcast Corporation (Nasdaq: CMCSA, CMCSK), the nation`s leading provider of
entertainment, communications and information, today announced that it has
assembled rapid response installation teams around the country to help consumers
who are still unprepared for the digital broadcast transition (DTV). As the
country approaches the June 12 DTV transition, consumers can call Comcast and
have video service installed within 24-48 hours to continue watching their
favorite television shows. 

Starting June 12, all full-power broadcast stations are required to switch to
digital-only broadcasting and consumers should take action now to get ready and
get educated about their options or any anticipated issues they may experience
with the switch to digital. With the Comcast Rapid Response Teams, the company
is offering an easy and fast solution for consumers that use "rabbit ears" or
rooftop antennas and may not be ready for the DTV transition. Millions of U.S.
Households are still not ready for the transition*, and even households that
have taken steps to prepare may experience signal reception problems following
the transition to digital broadcasting. The Comcast Rapid Response Teams will
assist consumers through the DTV transition by getting those who choose Comcast
installed within 24-48 hours. 

"One and done - that`s our DTV approach. One call to Comcast and we make sure
consumers can continue watching TV, for as little as free," said Derek Harrar,
Senior Vice President and General Manager of Video, Comcast Cable. "Whether
they`re daunted by what they have to do, or they`re having reception issues with
their new digital receiver or digital TV, call Comcast and our Rapid Response
Teams will ensure their TV service works perfectly." 

Comcast is offering a low-cost solution that includes free basic cable for 12
months for new customers who sign up for at least one additional Comcast
service. New customers who choose not to subscribe to an additional Comcast
service can get basic cable for just $10 a month for a full year. Current
customers can add basic cable to additional TVs at no additional monthly fee.
Basic cable in most areas has 20-30 channels, including broadcast (ABC, CBS,
NBC, FOX, Univision, PBS), shopping and local neighborhood public television
channels. Since no antenna is needed, choosing cable eliminates the worry about
potential reception problems associated with using an antenna following the
transition. 

Several stations have already made the switch to digital or plan to soon, and
depending on consumers` choice of an over-the-air solution, they may experience
varying levels of reception from their local broadcasters due to a variety of
factors including type of antenna, broadcaster signal strength, as well as
terrain (trees, tall buildings, etc). To help consumers learn more, the FCC has
posted an informative and interactive tool that allows consumers to check via
zip code which of their favorite local broadcast stations will be available (and
at what strength) after the DTV transition. This tool can be found at:
http://www.fcc.gov/mb/engineering/maps/. 

To learn more about the digital broadcast transition visit www.comcast.com/dtv.
Consumers can also call 1-800-COMCAST to talk about cable service options with a
customer care representative. 

About Comcast Corporation

Comcast Corporation (Nasdaq: CMCSA, CMCSK) (www.comcast.com) is the nation's
leading provider of entertainment, information and communication products and
services. With 24.1 million cable customers, 15.3 million high-speed Internet
customers, and 6.8 million Comcast Digital Voice customers, Comcast is
principally involved in the development, management and operation of cable
systems and in the delivery of programming content. 

Comcast's content networks and investments include E! Entertainment Television,
Style Network, Golf Channel, VERSUS, G4, PBS KIDS Sprout, TV One, ten sports
networks operated by Comcast Sports Group and Comcast Interactive Media, which
develops and operates Comcast's Internet businesses, including Comcast.net
(www.comcast.net). Comcast also has a majority ownership in Comcast-Spectacor,
whose major holdings include the Philadelphia Flyers NHL hockey team, the
Philadelphia 76ers NBA basketball team and two large multipurpose arenas in
Philadelphia. 

*Source:May 2009 National study conducted by Nielsen Media Research

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Media Contact:
Comcast Corporation
Alana Davis, 215-286-5211
Alana_davis@comcast.com

Copyright Business Wire 2009

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