Colorado Agency Appointed to Represent The Cincinnati Insurance Company

CINCINNATI, June 1 /PRNewswire-FirstCall/ -- Cincinnati Financial Corporation
(Nasdaq: CINF) today announced that its lead property casualty insurance
subsidiary, The Cincinnati Insurance Company, appointed Moody Insurance Agency
in Denver, Colorado, as the first independent agency in that state to market
its business insurance policies and services. Cincinnati Insurance executives
initiated the relationship at the company's headquarters, welcoming agency
representatives Brad Moody, CPCU, president, and Kim Burkhardt, CPCU, ARM,
director of sales development. This marks the 36th state of operation for the
insurer.

As previously announced, the company plans to enter its 37th state, Wyoming,
later this year.

President and CEO, Kenneth W. Stecher said, "We've had our eye on Colorado for
several years. Operating within its stable regulatory and business climate, we
see Colorado as an opportunity to support our goal of growth and diversify our
geographic footprint, mitigating catastrophe losses. Opening Colorado and
Wyoming adds to our now sizeable presence in the western states - entering
Texas in 2008, New Mexico and eastern Washington in 2007, Utah in 2000, Idaho
in 1999 and Montana in 1998. We entered Arizona in 1971."

Stecher continued, "In 2009, we are targeting 65 appointments of independent
agencies writing an aggregate $1 billion in property casualty premiums
annually with all carriers they represent. This target includes appointments
in our current states and approximately eight more appointments we anticipate
making in Colorado and Wyoming this year."

Executive Vice President J.F. Scherer commented, "Agents in Colorado and
Wyoming tell us they are eager to bring their commercial clients Cincinnati's
industry-leading claims service, broad coverages, highly competitive
multi-year policies and solid financial strength. To provide agents with local
support, our experienced field marketing representatives Lee Sanders, CIC, and
Michelle Gregov, CPCU, CIC, are relocating to the Denver area. They will meet
with additional agencies to find those that best fit the Cincinnati Insurance
mission and will work hard to get those agents up and running quickly to
deliver our steady underwriting approach to the businesses of Colorado."

"With a healthy premium-to-surplus ratio, we have both the capacity and desire
to grow with our superior, independent agency force in our current markets and
in these new areas," Scherer concluded.

Cincinnati Financial Corporation offers business, home and auto insurance, our
main business, through The Cincinnati Insurance Company and its two standard
market property casualty companies. The same local independent insurance
agencies that market those policies may offer products of our other
subsidiaries, including life and disability income insurance, annuities and
surplus lines property and casualty insurance. For additional information
about the company, please visit www.cinfin.com.

Mailing Address: Street Address:
P.O. Box 145496 6200 South Gilmore Road
Cincinnati, Ohio 45250-5496 Fairfield, Ohio 45014-5141

Safe Harbor Statement
This is our "Safe Harbor" statement under the Private Securities Litigation
Reform Act of 1995. Our business is subject to certain risks and uncertainties
that may cause actual results to differ materially from those suggested by the
forward-looking statements in this report. Some of those risks and
uncertainties are discussed in our 2008 Annual Report on Form 10-K, Item 1A,
Risk Factors, Page 25. Although we often review or update our forward-looking
statements when events warrant, we caution our readers that we undertake no
obligation to do so.
Factors that could cause or contribute to such differences include, but are
not limited to:
-- Further decline in overall stock market values negatively affecting
the
company's equity portfolio and book value
-- Events, such as the credit crisis, followed by prolonged periods of
economic instability, that lead to:
-- Significant or prolonged decline in the value of a particular
security or group of securities and impairment of the asset(s)
-- Significant decline in investment income due to reduced or
eliminated dividend payouts from a particular security or group of
securities
-- Significant rise in losses from surety and director and officer
policies written for financial institutions
-- Prolonged low interest rate environment or other factors that limit
the
company's ability to generate growth in investment income or
interest rate fluctuations that result in declining values of
fixed-maturity investments, including declines in accounts in which we
hold bank-owned life insurance contract assets
-- Recession or other economic conditions resulting in lower demand for
insurance products or increased payment delinquencies
-- Inadequate estimates or assumptions used for critical accounting
estimates
-- Increased competition that could result in a significant reduction in
the company's premium volume
-- Delays in adoption and implementation of underwriting and pricing
methods that could increase our pricing accuracy, underwriting profit
and competitiveness
-- Inability to defer policy acquisition costs for our personal lines
segment if pricing and loss trends would lead management to conclude
this segment could not achieve sustainable profitability
-- Changing consumer insurance-buying habits and consolidation of
independent insurance agencies that could alter our competitive
advantages
-- Unusually high levels of catastrophe losses due to risk
concentrations,
changes in weather patterns, environmental events, terrorism incidents
or other causes
-- Increased frequency and/or severity of claims
-- Ability to obtain adequate reinsurance on acceptable terms, amount of
reinsurance purchased, financial strength of reinsurers and the
potential for non-payment or delay in payment by reinsurers
-- Events or conditions that could weaken or harm the company's
relationships with its independent agencies and hamper opportunities
to
add new agencies, resulting in limitations on the company's
opportunities for growth, such as:
-- Multi-notch downgrades of the company's financial strength
ratings
-- Concerns that doing business with the company is too difficult
-- Perceptions that the company's level of service, particularly
claims service, is no longer a distinguishing characteristic in
the
marketplace
-- Delays or inadequacies in the development, implementation,
performance and benefits of technology projects and enhancements
-- Actions of insurance departments, state attorneys general or other
regulatory agencies, including a change to a federal system of
regulation from a state-based system, that:
-- Restrict our ability to exit or reduce writings of unprofitable
coverages or lines of business
-- Place the insurance industry under greater regulatory scrutiny or
result in new statutes, rules and regulations
-- Increase our expenses
-- Add assessments for guaranty funds, other insurance related
assessments or mandatory reinsurance arrangements; or that impair
our ability to recover such assessments through future surcharges
or
other rate changes
-- Limit our ability to set fair, adequate and reasonable rates
-- Place us at a disadvantage in the marketplace
-- Restrict our ability to execute our business model, including the
way we compensate agents
-- Adverse outcomes from litigation or administrative proceedings
-- Events or actions, including unauthorized intentional circumvention of
controls, that reduce the company's future ability to maintain
effective internal control over financial reporting under the
Sarbanes-Oxley Act of 2002
-- Unforeseen departure of certain executive officers or other key
employees due to retirement, health or other causes that could
interrupt
progress toward important strategic goals or diminish the
effectiveness
of certain longstanding relationships with insurance agents and others
-- Events, such as an epidemic, natural catastrophe or terrorism, that
could hamper our ability to assemble our workforce at our headquarters
location

-- Further, the company's insurance businesses are subject to the
effects of changing social, economic and regulatory environments.
Public
and regulatory initiatives have included efforts to adversely
influence
and restrict premium rates, restrict the ability to cancel policies,
impose underwriting standards and expand overall regulation. The
company
also is subject to public and regulatory initiatives that can affect
the
market value for its common stock, such as recent measures affecting
corporate financial reporting and governance. The ultimate changes and
eventual effects, if any, of these initiatives are uncertain.

SOURCE Cincinnati Financial Corporation

Investors, Dennis E. McDaniel, +1-513-870-2768, CINF-IR@cinfin.com, or Media,
Joan O. Shevchik, +1-513-603-5323, Media_Inquiries@cinfin.com, both of
Cincinnati Financial Corporation