ConAgra Foods Revamps Its Look, Pledges to Continue Delivering the Food Consumers Love

OMAHA, Neb.--(Business Wire)--
Consumers are being let in on a secret: ConAgra Foods is the face behind the
brands they`ve had on their shopping lists for years. The company revealed a new
brand identity today that highlights the tremendous appeal of its products to
consumers-- the brand behind food people love; food like Hunt`s tomatoes,
Orville Redenbacher`s popcorn, and Healthy Choice meals.

The new identity was created after research with multiple stakeholder groups,
including customers, revealed lack of association between ConAgra Foods and its
popular brands. The logo itself features a new, more contemporary color palette
along with a `spoon in plate` icon designed to reinforce the company`s position
as a leading food company. The tagline, "Food you love" reinforces the
individual company brands that consumers love.

"Our new brand identity is an articulation of the essence of ConAgra
Foods-making great food," said ConAgra Foods CEO Gary Rodkin. "We`ve changed the
company fairly dramatically over the past several years to get these strong
brands and products at the core of everything we do."

In 2008 the company sold its trading operation, exiting the commodity trading,
fertilizer and ethanol businesses, and now focuses exclusively on branded
packaged food sold at grocery stores and other retailers and food sold to
restaurants and other manufacturers.

"We`re committed to our brands that consumers already know and love, while at
the same time creating new, popular choices for generations to come," Rodkin
said. "We believe the new brand identity for the company captures both our
heritage and our progressive spirit in becoming better and better every day for
our consumers and our customers."

ConAgra Foods brands are present in 97 percent of American households, with
iconic brands such as Chef Boyardee, Marie Callender`s and Banquet. The company
recently reinvented and reintroduced its Healthy Choice brand, combining
innovations like Healthy Choice Fresh Mixers and All Natural Entrees, with
redesigned packaging and a fresh outlook on advertising with its
www.WorkingLunch.msn.com and www.SpokesPersonWanted.com campaigns.

The company will introduce its new brand identity through a targeted advertising
campaign beginning June 2 that hits selected print, broadcast and online
outlets.

ConAgra Foods, Inc., (NYSE: CAG) is one of North America`s leading food
companies, with brands in 97 percent of America`s households. Consumers find
Banquet, Chef Boyardee, Egg Beaters, Healthy Choice, Hebrew National, Hunt`s,
Marie Callender`s, Orville Redenbacher`s, PAM, Peter Pan, Reddi-wip and many
ConAgra Foods brands in grocery, convenience, mass merchandise and club stores.
ConAgra Foods also has a strong business-to-business presence, supplying potato,
other vegetable, spice and grain products to a variety of well-known
restaurants, foodservice operators and commercial customers. For more
information, please visit the ConAgra Foods Website at www.conagrafoods.com.

ConAgra Foods, Inc.
Jeff Mochal, 402-595-7825
Jeff.Mochal@ConAgraFoods.com
www.conagrafoods.com

Copyright Business Wire 2009