EA SPORTS Launches New Online Hub for Sports Community, Competition and Content

New EASPORTS.COM Website - Now in Beta - Merges Previous Sites to Create Online
Home for EA SPORTS
REDWOOD CITY, Calif.--(Business Wire)--
EA SPORTS, a label of Electronic Arts Inc. (NASDAQ:ERTS), announced today the
relaunch of EASPORTS.COM, a brand new online destination in public beta that
features unprecedented levels of digital content, new ways for fans to connect
and share, and product enhancements that carry over into some of the most
popular EA SPORTS console games. EA SPORTS existing sites, www.easports.com and
www.easportsworld.com, are merged into the all new destination, currently
available at beta.EASPORTS.COM, creating a single EA SPORTS hub on the Web.

"EASPORTS.COM is a logical extension of the EA SPORTS brand - it creates a truly
immersive experience that puts the control in users` hands, and once you do
that, the options are endless," said Steven Chiang, SVP and Group General
Manager for EA SPORTS. "The new EASPORTS.COM will give our fans a gateway to
competition and feature more ways in one place to connect with their passion for
sports and share content. It will also allow EA SPORTS to push the boundaries of
customization and new online features to bring gamers around the world coming
back for more."

In the past year, EA SPORTS has seen tremendous interest amongst fans for online
play and an insatiable appetite for digital content. Since last June, more than
500 million online game sessions of EA SPORTS games have been played and more
than 2 million game highlight videos have been uploaded to EA SPORTS websites.
Fans are literally putting themselves into the experience, with more than 1
million photos uploaded using the EA SPORTS Photo Game Face feature.

The new EASPORTS.COM will serve as a central gathering place for sports gamers
from around the world to connect, share and compete. The site will connect the
sports gaming community by allowing sports gamers to interact with game
producers in forums, sign up for the latest news and gain unprecedented insider
access to the game development process and EA SPORTS events. Sports gamers will
also be able to share stats, in-game images and videos from their console game
experiences, and communicate with their friends in one place. The new site
encourages even greater competition with stat tracking and comparisons and the
ability to challenge anyone - friend or foe - to a game. EASPORTS.COM will keep
fans up on all the latest sports action through a variety of features:

* Inside EA SPORTS Blog - With posts from EA SPORTS game developers, this is the
source for the latest, behind-the-scenes information on the entire EA SPORTS
product line-up. Inside EA SPORTS gives gamers access to exclusive EA SPORTS
events, first looks at game features before they launch, and allows for
interaction with the producers who make the games.
* Highlight Reel - The ultimate EA SPORTS video tool allows users to take
in-game video clips that they have uploaded and use robust editing tools to
create their own game highlight reels. The best of the best are showcased in the
Media Lounge.
* Media Lounge - The hub for all EA SPORTS media content, the media lounge
offers game trailers, feature/producer videos, podcasts, and the best of
gamer-created screen shots and Highlight Reels.
* My Sportsworld - Now embedded within EASPORTS.COM, My Sportsworld is the place
where gamers can customize their online experience, track their own personal and
friends` game stats, and connect with EA SPORTS gamers.

EASPORTS.COM will also be the hub for robust features carrying over into EA
SPORTS games, including team customization, franchise management, and player
personalization. For example, EASPORTS.COM will host the new Team Builder
feature announced for EA SPORTS NCAA Football 10 available in North American
retail stories on July 14, 2009. Team Builder in NCAA Football 10 allows users
to log on, create and customize a school logo, stadium, field, uniform, roster
and playbook, then share it and play it in the game. Users will be able to
create, manage and update their Team Builder teams anytime, anywhere by logging
on to EASPORTS.COM.

To visit the new EASPORTS website in beta, go to beta.easports.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a
leading global interactive entertainment software company. Founded in 1982, the
Company develops, publishes, and distributes interactive software worldwide for
video game systems, personal computers, wireless devices and the Internet.
Electronic Arts markets its products under four brand names: EATM, EA SPORTSTM,
EA MobileTM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2
billion and had 31 titles that sold more than one million copies. EA's homepage
and online game site is www.ea.com. More information about EA's products and
full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA Mobile and POGO are trademarks or registered trademarks of
Electronic Arts Inc. in the U.S. and/or other countries. FIFA and NCAA are
trademarks of their respective owners and used with permission. All other
trademarks are the property of their respective owners.

Electronic Arts Inc.
David Tinson, 604-456-5167
Sr. Director, Communications
dtinson@ea.com

Copyright Business Wire 2009