EA Enters the Mixed Martial Arts Cage with EA SPORTS MMA

All-New Mixed Martial Arts Title Joins Award-Winning EA SPORTS Lineup
REDWOOD CITY, Calif.--(Business Wire)--
Electronic Arts Inc., (NASDAQ:ERTS) announced today that an all-new fighting
title is in development at EA Tiburon in Orlando, under the EA SPORTS brand. EA
SPORTS MMA will be available in 2010 on the Xbox 360 video game and
entertainment system and the PLAYSTATION3 computer entertainment system.

EA SPORTS MMA will feature the most authentic, intense and broad mixed martial
arts experience to date - complete with a vast array of top fighters and
fighting styles from around the world.

"With Fight Night Round 4 set to deliver a knockout with industry-leading
visuals and genre-defining gameplay later this month, I couldn`t be more excited
to announce the expansion of our combat sports strategy with EA SPORTS MMA
coming in 2010," said EA SPORTS President Peter Moore. "Fans have been begging
EA SPORTS to get into the cage, and EA SPORTS MMA will put them in control of
the sport`s unique combat experience while finally, in an immersive interactive
experience, capturing the raw intensity that has made mixed martial arts one of
the fastest growing sports in the world. We`re ready for the fight."

The EA Tiburon studio carries a successful legacy, and is a leader in
innovation, within sports video games. In August of 2008, EA Tiburon was named
by GamePro Magazine as one of the top eight most powerful studios in the entire
gaming industry. It is home to highly touted franchises, such as Madden NFL,
NCAA Football and Tiger Woods PGA TOUR.

For more information about EA SPORTS MMA, log onto www.easportsmma.com.

EA SPORTS is the leading interactive sports software brand in the world, with
top-selling titles and franchises including Madden NFL, FIFA Soccer, NHL hockey,
NBA LIVE basketball, NCAA Football, Tiger Woods PGA TOUR and NASCAR racing.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a
leading global interactive entertainment software company. Founded in 1982, the
Company develops, publishes, and distributes interactive software worldwide for
video game systems, personal computers, wireless devices and the Internet.
Electronic Arts markets its products under four brand names: EATM, EA SPORTSTM,
EA MobileTM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2
billion and had 31 titles that sold more than one million copies. EA's homepage
and online game site is www.ea.com. More information about EA's products and
full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA Mobile and POGO are trademarks or registered trademarks of
Electronic Arts Inc. in the U.S. and/or other countries. John Madden, NFL, NCAA,
NBA, FIFA, NASCAR, Tiger Woods and PGA TOUR are trademarks of their respective
owners and used with permission. Xbox 360 is a trademark of the Microsoft group
of companies and is used under license from Microsoft. PlayStation and
PLAYSTATION are registered trademarks of Sony Computer Entertainment Inc.

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Electronic Arts Inc.
Katherine Coulthart, 407-386-4812 (Sr. Publicist)
kcoulthart@ea.com
Rob Semsey, 407-386-5337 (Sr. PR Manager)
rsemsey@ea.com

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