HealthSpan Launches New Nutrition Beverage
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LITTLE ROCK, Ark., June 1 /PRNewswire/ -- HealthSpan Solutions LLC has
announced the first-ever launch of its flagship product, BeneVia(R). Developed
by leading experts in healthcare, nutrition and aging, BeneVia(R) is a
revolutionary fruit-based nutrition drink with the nutrients to help consumers
stay healthy and active as they age.
(Photo: http://www.newscom.com/cgi-bin/prnh/20090601/CG25699)
The four varieties of the BeneVia(R) product line target the four most common
health conditions faced by aging consumers.
-- Strength & Energy - Loss of muscle strength and energy
-- Memory & Focus - Declining memory and speed of learning
-- Heart Health - Cardiovascular health issues
-- Immune Protect - Immune response and ability to fight infections
BeneVia(R) is a naturally flavored fruit juice drink that tastes better and is
less filling than creamier "shake-based" nutritional drinks. BeneVia(R) is fat
free and approximately half the calories of other beverages in the adult
nutrition category.
BeneVia(R) is available in four-packs of eight ounce bottles and is sold in
the adult nutrition section of retail food and drug stores. The recommended
retail price for the four-pack is $7.99, in line with other adult nutrition
drinks.
BeneVia(R) is rolling out in selected markets across the US this month with
plans to be available nationally by the end of the year.
"We're thrilled to launch BeneVia(R) and also looking forward to making it
available nationwide very soon," said HealthSpan CEO John Troup, PhD. "We know
that the great taste and nutritional benefits of BeneVia(R) will soon help
millions of aging Americans to lead healthy, active lives."
For more information about BeneVia(R), including nutritional profiles and
availability, visit www.gobenevia.com.
BeneVia(R), Protein Deficiency and Nutrition
As adults age, protein - or the lack of it - becomes a critical factor in
staying healthy and active. In fact, protein deficiency is related to many of
the risk factors associated with aging, including fatigue, suppressed immune
functions, anemia and a host of other conditions.
For many Americans suffering from protein deficiency, a critical factor to
getting enough protein from nutritional supplements is the taste and
convenience of the beverage.
BeneVia(R) (pronounced "ben-uh-VEE-uh") was developed by some of the leading
healthcare experts in aging and protein. Led by baby boomer Robert Wolfe, PhD,
the BeneVia(R) nutrition research and development team has created nutritious
and delicious formulas that are easy to drink and can promote and maintain a
healthy lifestyle for older Americans. Wolfe is both an endurance athlete and
a world-renowned protein expert at the University of Arkansas for Medical
Sciences (UAMS) Reynolds Institute for Aging.
BeneVia(R) drinks have been clinically proven to help manage specific health
conditions:
-- Strength & Energy - Improves muscle function and energy by 20% in
six weeks
-- Memory & Focus - Increases memory retention by 39%, improves
learning time by 25%
-- Heart Health - Reduces cardiovascular risk by 18%
-- Immune Protect - Helps promote a healthy immune system
BeneVia(R) and the Adult Medical Nutrition Category
The adult medical nutrition category is estimated to represent over $2 billion
annually today and is expected to double in the next five years.
After identifying the need for a palatable nutritional beverage that provided
additional protein and health specific benefits for the aged, Drs. John Troup,
Robert Wolfe and Nicolaas Deutz developed the nutritional formula for
BeneVia(R) based on novel research with interest and long standing support
from the National Institutes of Health. Research support was provided through
the University of Arkansas for Medical Sciences (UAMS) Reynolds Institute for
Aging and the Tufts University USDA Center for Human Nutrition and Aging. Once
the formula was developed, Troup, Wolfe and Deutz formed HealthSpan Solutions
LLC.
With a formula for BeneVia(R) and a business plan, Troup - a 25-year veteran
in the consumer healthcare industry with experience from Pfizer, Novartis,
Nestle and General Nutrition - then received assistance from the Arkansas
Economic Development Commission (AEDC) in the form of economic incentives
designed to support start-up companies in the state.
Today, HealthSpan is a partnership with the Danone Medical Division, one of
the global leaders in consumer nutrition.
SOURCE HealthSpan Solutions LLC
Brendon Shank, +1-202-256-2083, bshank@foodminds.com, or Michelle Fricke,
+1-312-952-0220, mfricke@foodminds.com, both of FoodMinds, for HealthSpan
Solutions LLC
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