Autonomy Unveils World's First Meaning Based Rich Media Management Solution

Virage MediaBin7 Automatically Retrieves, Analyzes, and Processes Audio, Video
and Graphic Content

HENRY STEWART DIGITAL ASSET MANAGEMENT SYMPOSIUM, NEW YORK, June 1
/PRNewswire-FirstCall/ -- Autonomy Corporation plc (LSE: AU. or AU.L), a
global leader in infrastructure software for the enterprise today unveiled
the world's first and only meaning-based rich media management solution,
Virage MediaBin 7. This unique product is loaded with several enhancements
designed to boost ease-of-use, efficiency and productivity. Virage MediaBin7
revolutionizes Rich Media Management by deriving an understanding of audio,
video and images and eliminating costly and inefficient manual tagging thus
enabling organizations to automate rich media management like never before
and drive genuine ROI. Its industry-leading transformation engine boasts
granular control of rich media assets, empowering organizations to maximize
the value of their audio, video and graphic content for re-use and
repurposing, accelerate time to market, help ensure compliance, and improve
communications across all channels on the fly. Media professionals, content
creators, marketers, brand managers and graphics teams can now benefit from
secure access to all digital media files to drive incremental value as they
self-service their rich media requirements.
"Legacy solutions fall short when faced with the task of managing the
continuous proliferation of unstructured information and rich media," said
Mukul Krishna, Global Director, Digital Media Practice, at Frost & Sullivan.
"Organizations across verticals need a more intelligent process for managing
and delivering content to internal and external stakeholders such as
employees, partners, customers and broadcast audiences. Barely a handful of
vendors today provide intelligent management solutions and Autonomy's
'content in context' approach offers a very compelling solution for
businesses looking to capitalize on their rich media assets. The company's
platform is comprehensive and differentiated by its ability to understand the
meaning of information - spanning all manner of digital assets including
video. It provides marketers, media professionals, brand managers, and
advertisers with a powerful, easy-to-use solution to create more engaging
customer and brand experiences."
By deriving meaning from rich media files, Autonomy's Deep Video Indexing
technology delves deep within the video file rather than relying on
human-defined metatags, extracting a highly detailed set of meta-data which
is automatically created during the ingest process. Users benefit from
instant, self-service access to a full-featured central library of current,
approved digital content. Media professionals and marketers can search rich
media files to find relevant content with pinpoint accuracy benefiting from
next-generation features such as full transcripts of audio streams, On-screen
Character Recognition (OCR), keyframes, facial recognition and speaker
identification.
"Rich media is an essential, high-impact and strategic form of business
information that needs to be leveraged for maximum commercial value including
brand optimisation, entertainment, social networking, and compliance
purposes," said Marc Geall, CEO of Autonomy Virage. "With this release of
Virage MediaBin 7, Autonomy reaffirms its commitment to the Rich Media
Management market. From the intense video requirements of broadcast networks
to the wide range of format support required by corporate marketing
organizations, Autonomy Virage provides the most comprehensive and advanced
set of solutions to meet and exceed even the most discerning expectations."
Autonomy Virage MediaBin7 is based on Autonomy's unique ability to
automatically understand the meaning, analyze, and act on all forms of
information, and opens up several compelling and transformative capabilities
for marketers and media professionals:
- A Unified Platform
The industry's first end-to-end rich management solution streamlines the
creation, management, delivery and archiving of all rich media content

- Meaning Based Video and Audio Analytics
A powerful set of tools for conceptual analysis, hyperlinking to related
content, content summaries, profiling, and categorization, as well as
fully automated speech-to-text processing

- Transcode On the Fly
Allows for real-time asset transformations and transcoding, avoiding the
undesirable and cumbersome task of storing all potential formats of a
video or image

- Easy to use, seamless integrated workflow
Extensive, yet simple, "drag-and-drop" capabilities manage the workflow
associated with the ingestion, retrieval, emailing, routing, reviewing,
notification, approving and deployment of all assets

- All-new Rich Internet Application user experience
A visually productive user environment presented within a standard web
browser

Virage MediaBin 7 is available now. Please visit www.autonomy.com/VMB7 to
find out more.
About Autonomy
Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in
infrastructure software for the enterprise, spearheads the Meaning Based
Computing movement. It was recently ranked by IDC as the clear leader in
enterprise search revenues, with market share nearly double that of its
nearest competitor. Autonomy's technology allows computers to harness the
full richness of human information, forming a conceptual and contextual
understanding of any piece of electronic data, including unstructured
information, such as text, email, web pages, voice, or video. Autonomy's
software powers the full spectrum of mission-critical enterprise applications
including pan-enterprise search, customer interaction solutions, information
governance, end-to-end eDiscovery, records management, archiving, business
process management, web content management, web optimization, rich media
management and video and audio analysis.
Autonomy's customer base is comprised of more than 20,000 global
companies, law firms and federal agencies including: AOL, BAE Systems, BBC,
Bloomberg, Boeing, Citigroup, Coca Cola, Daimler AG, Deutsche Bank, DLA
Piper, Ericsson, FedEx, Ford, GlaxoSmithKline, Lloyds TSB, NASA, Nestle, the
New York Stock Exchange, Reuters, Shell, Tesco, T-Mobile, the U.S. Department
of Energy, the U.S. Department of Homeland Security and the U.S. Securities
and Exchange Commission. More than 400 companies OEM Autonomy technology,
including Symantec, Citrix, HP, Novell, Oracle, Sybase and TIBCO. The company
has offices worldwide. Please visit http://www.autonomy.com to find out more.
Autonomy and the Autonomy logo are registered trademarks or trademarks of
Autonomy Corporation plc. All other trademarks are the property of their
respective owners.
Autonomy Editorial Contacts:
Assia Svinarova
Autonomy (UK)
+44-1223-448000
assias@autonomy.com

David Vindel
The Red Consultancy
+44(0)207-025-6529
david.vindel@redconsultancy.com

Edward Bridges
Financial Dynamics (UK)
+44(0)207-831-3113
edward.bridges@fd.com

Ian Bain
The Red Consultancy (US)
+1-415-618-8806
ian.bain@redconsultancy.com

SOURCE Autonomy Corporation plc

Autonomy Editorial Contacts: Assia Svinarova, Autonomy (UK), +44-1223-448000,
assias@autonomy.com; David Vindel, The Red Consultancy, +44(0)207-025-6529,
david.vindel@redconsultancy.com; Edward Bridges, Financial Dynamics (UK),
+44(0)207-831-3113, edward.bridges@fd.com; Ian Bain, The Red Consultancy (US),
+1-415-618-8806, ian.bain@redconsultancy.com