Clicks Replace Bricks as Asia`s Top Fashion Suppliers Respond to UK Retail Closure

New Online Shopping Site www.epiqfashion.com Launched
HONG KONG--(Business Wire)--
A consortium of Asian and international clothing suppliers caught up in the UK
clothing retailer Principles` closure controversy have forged an alliance to
develop a new online shopping alternative to the high street chain, EPIQ.

Replacing retail bricks with shopping clicks, the suppliers - many left without
payment in the fall-out of UK retail shop closures - have responded by launching
an online shopping solution that hopes to tap into rapidly changing consumer
buying habits and avoid the punitive trading practices of top retail fashion
brands caught in the wake of the economic crisis.

"This is an Asian response to what is currently a predominantly Western retail
crisis," explained a spokesperson for the new EPIQ label. "Some of the UK`s high
street retail failures have to be partly laid at the door of sharp retail
practices which have badly affected clothing suppliers in Asia."

Officially launched at epiqfashion.com, the online collaboration aims to fill
the gaping hole in `grown up` fashion left by the closure of clothing retailer
Principles whilst satisfying consumer demand for high-quality clothing at pocket
sensitive prices.

Appealing to smart women who have neither the time nor the inclination to
slavishly follow fashion, EPIQ`s exclusively online launch collection features
chic interpretations of high summer`s biggest trends characterised by exactly
the same high quality fabric, finishing and fit that shoppers may recall from
their much missed favourite clothing retailer.

"This is a case of clothing suppliers taking on and competing with the
traditional high street retail trade on its own doorstep with an online
challenge," said the spokesperson.

As well as taking the headache out of staying on top of current trends, online
shopping at epiqfashion.com also dispenses with the superfluous frills seen on
other fashion sites to offer a simplicity that will undoubtedly come as a breath
of fresh air to EPIQ`s target audience.

www.epiqfashion.com

Notes to Editors:

About EPIQ:

The EPIQ brand is synonymous with quality; attention to detail, a flattering fit
and high quality fabric and finishing are its hallmarks. Designed intentionally
for `grown up` women, EPIQ translates the looks of the season into affordably
stylish, flattering and easy interchangeable pieces.

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Communiqué
Sarah Burrows, +852-9778-6070
sarah@communiquehk.com

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