Playtoys Customs Appoints HRB Communications to Promote Signature Line

FT. LAUDERDALE, Fla., June 1 /PRNewswire/ -- Playtoys Customs, Inc., a Ft.
Lauderdale-based company specializing in the design, manufacturing and
customization of choppers, vehicles and parts, today appointed HRB
Communications, Inc. its agency of record for North America. HRB
Communications will be responsible for building awareness of the Playtoys
portfolio of assets, including its consumer product line.

"We were impressed with the HRB Communications team, their understanding of
our products and services and experience in consumer-based industries," said
Danny Sullivan, owner and chief fabricator of Playtoys. "Our partnership with
HRB Communications will help us to educate the consumer and trade markets on
Playtoys' product line and introduce our company to a wider audience."

"Playtoys is committed to providing high-quality, customized choppers and
automobiles to a discerning clientele and we are excited to have the
opportunity to introduce the company to the North American market while
continuing to maintain their presence in the established South Florida
marketplace," said Heather Bermudez, President, HRB Communications. "We're
looking forward to executing a strategic public relations campaign in close
partnership with the Playtoys team to raise the profile of the company and its
expanding operations as a premier builder of custom rides, parts and
accessories."

Playtoys, which recently launched its signature line of parts and accessories,
plans to relocate to a larger facility in the fall, allowing it to expand its
operations and continue to meet the growing demand for its exclusive choppers,
automobiles and custom options.

About HRB Communications
HRB Communications is a South Florida-based public relations and marketing
agency. The firm develops and implements strategic communications programs to
help shape, market and brand awareness and drive demand in the consumer
products and services, healthcare, turnaround management, transportation, and
non-profit industries.

About Playtoys Customs
Headquartered in Ft. Lauderdale, FL, Playtoys specializes in high-quality,
customized choppers built from the ground up. Founded in 2002, the company is
known for its innovative designs and attention to detail. Fabricators and
machinists use a hands-on approach to design and customize choppers, vehicles
and more for the increasingly diverse market of motorcycle enthusiasts looking
for one-of-a-kind rides to match their individual personalities. Please visit
http://www.playtoyscustoms.com for more information.

SOURCE HRB Communications

Heather Bermudez of HRB Communications, +1-305-519-6186,
heather@hrbcommunications.com