IMRE Named Agency of Record for Behr Professional Products & Services

--Agency to Implement Media Relations and Creative Campaign to Position Behr
as Industry Experts--

BALTIMORE, June 1 /PRNewswire/ -- IMRE (www.imre.com/hb), a full-service
marketing agency, today announced it has added Behr to its roster of clients
in its Home and Building business practice. IMRE will provide media relations
and creative marketing services to increase awareness about, and create
relationships and authentic messaging around Behr Professional Products &
Services in order to develop deeper, long lasting relationships with
contractors, remodelers, building owners and professional painters.

"We feel that IMRE has a strong strategic approach to media relations and
creative marketing services, especially within the building industry," says
Joe Richardson, Senior Vice President, Professional Products and Services,
Behr Process Corporation. "Their expertise will be the key to building
relationships and growing our professional community."

Creative collateral and a media relations campaign will increase awareness of,
stabilize and strengthen Behr's professional brand, and drive sales by
developing and defining the professional community both online and offline.

"We look forward to working with Behr to grow affinity and demand for Behr
products and services among professionals," says Shawn Draper, Partner and
Senior Vice President, Home & Building, IMRE. "Using innovative marketing
strategies and maximizing our expertise in the Home and Building industry, we
will work to establish Behr as the industry leader in professional paint
supply and services."

About IMRE
IMRE is an agency of marketing experts serving business-to-business and
business-to-consumer clients in the Home & Building industry. IMRE
specializes in driving demand and purchase for home, building and
manufacturing clients that include John Deere, Beazer Homes, DAP, Fiber
Composites, The American Institute of Architects and many clients with green
marketing needs. Our services include digital, advertising, marketing and
public relations. For more information visit www.imrehb.com.

Media Contact: Lindsay Muller, IMRE, 410.821.8220

SOURCE IMRE

Lindsay Muller of IMRE, +1-410-821-8220