The 3-D Film & Interactive Festival and Leading 3-D Technology Companies Celebrate...

The 3-D Film & Interactive Festival and Leading 3-D Technology Companies
Celebrate Disney's Historic Up Premiere at Cannes With Groundbreaking 3-D
Lounge Exhibit

RealD, Hyundai IT, Alienware, Dynamic Digital Depth, 3ality Digital, Sara Mora
Productions, PassmoreLab, and The Dream Factory entertain Cannes Revelers in
the 3-D Film & Interactive Lounge during the 62nd Cannes International Film
Festival.

CANNES, France, June 1 /PRNewswire/ -- The world's first touring 3-D Film &
Interactive Festival (3DFF), concluded its fifteen city tour with a blowout
celebration at the Cannes Film Festival in honor of Disney's "Up" becoming the
first 3-D stereoscopic animated feature film to open the sixty-two year old
event. The historic premier was followed with ten nights of groundbreaking 3-D
nightclub & lounge activations at the star studded Nikki Beach Club located on
the Palais des Festival, where 3-D VIP's danced the night away equipped with
3-D glasses and content provided by several of the world's leading 3-D
technology companies including: RealD, Hyundai IT, DDD, PassmoreLab,
Alienware, The Dream Factory, and 3ality Digital, who made history in 2007 by
screening the first live-action 3-D movie ever shown at Cannes (U2 3-D).

With a focus on filmmaker education through its non profit 3-D Academy of
Stereoscopic Arts and Sciences initiative, 3DFF is proud to feature content
created by its supporters who take an interest in education like PassmoreLab,
a San Diego-based 3-D production studio that specializes in 2D to 3-D content
conversion, as well as custom-designing Red 3-D camera rigs used for
conventional 3-D production as well as for capturing underwater imagery,
extreme sports and cave exploration stereography. Also 3-D pioneer 3ality
Digital, who recently announced an industry-wide training program, called 3-D
IQ, designed to teach production and broadcast personnel how to work in the
new medium using many of their own breakthrough technologies. Long time 3DFF
supporter DDD, hosted several instructional seminars at Cannes about 3-D
digital distribution opportunities and the future of 3-D TV and PCs in the
home.

3DFF Festival Director and Founder, Christopher Crescitelli, spoke to
reporters from Cannes' world famous red carpet stating, "We are honored to be
here at Cannes representing some of the most brilliant and creative minds in
the industry during this pivotal and exciting time for the 3-D movement at
large." Crescitelli went on to further comment, "While the spotlight tonight
belongs to The Walt Disney Company, 3DFF is here to remind the international
film community not to forget about the many independent artists and
visionaries out there who are constantly pioneering new ways to entertain us
with immersive experiences that rival anything you have seen to date. With
the launch of 3-D computers and laptops later this year, I think the best part
of this creative explosion has yet to come."

3DFF aims to illuminate the future of entertainment to consumers and industry
VIP's when it launches its season two program entitled, "3DFF Reboot," which
will debut at the 2nd Annual 3-D Entertainment Summit in Los Angeles this
September. The tour will continue year round with stops in Toronto, London,
Orlando, Park City, Miami, Austin, Las Vegas, San Francisco, New York, Palm
Springs, Cannes and Berlin.

Cannes Schedule:
The 3-D Film & Interactive Lounge ran from May 13th through the 23rd inside
the Nikki Beach Club located in the heart of the Palais des Festival. 3DFF
also hosted several 3-D demonstrations at the American Pavilion and co hosted
the first 3-D yacht party in the Cannes Harbor. For more detailed information
about the event schedule, to obtain photos, or schedule press junkets please
visit www.3DFF.org or contact The Dream Factory at (415) 871-1707.

About The Dream Factory/3DFF
The Dream Factory Studio, with offices in Los Angeles, New York, San Francisco
and Las Vegas is the world leader in interactive live 3-D events and the
founders of 3DFF, which is noted as the first digital 3-D film & interactive
festival program of its kind in North America and Europe. 3DFF's non-profit
initiative, whose mission is to educate and inspire independent filmmakers to
use 3-D as a new tool for telling their stories, operates as a non profit
501(c)3 through a fiscal partnership with the Women In Film organization (Las
Vegas Chapter). For more information visit www.thedreamfactorystudio.com or
www.3dff.org .

SOURCE The Dream Factory

Christopher Crescitelli, The Dream Factory Studio, +1-415-871-1707,
dreamfactory3@mac.com