Game On: Krillion Connects Gamers With Latest Games at Local Stores

MOUNTAIN VIEW, CA, Jun 01 (MARKET WIRE) --
Tracking down the latest, hot game title just got easier; Krillion(TM)
(www.krillion.com) has added video games to its enormous local search
index. Krillion's real-time product search technology, which already
powers many of the leading shopping engines, yellow page directories, and
product review sites, can determine which stores have a particular
computer game in stock right now, so that gamers can find the latest
games at a nearby store. In a nutshell: search online, pick up in-store,
locally.

"Whether it's the game enthusiast who wants to pick up the latest game
today, or the mom who needs to buy last-minute gift for a birthday party,
video games are among those items that shoppers often want to buy
locally," said Joel Toledano, CEO of Krillion. "Until today, general
search engines, web publishers and games publishers have not been able to
tell you which local retailer has a particular game in stock. Now, no
matter where you are on the web, Krillion can direct you to in-stock
product at a local retailer."

Krillion tackles local product search from two angles. First, nearly 6,000
video games from dozens of leading video game publishers are now live in
the Krillion Localization Engine(TM). Second, Krillion's real-time
StockCheck(TM) technology connects with 22,000 big-box and regional retail
locations across the United States to show product pricing and
availability by ZIP code. Krillion works with most of the leading
national retailers to help boost in-store and online sales of titles, and
has added leading games retailer GameStop to its search index.

Consumers often first visit the websites of game manufacturers, console
manufacturers and game publishers before deciding what to buy. To make it
easier for these consumers to locate the game they want locally, Krillion
embeds its dynamic Product Locator into these websites.

Krillion's product search technology covers more than one billion local,
in-store items across the country, making it the largest provider of
location-specific product information, and the easiest way for
manufacturers, publishers and shopping engines to connect online shoppers
who visit their websites with local retailers that have in-stock product.
Krillion's index includes covers appliances, computers, consumer
electronics, lawn and garden, tools and hardware, and video games and
consoles -- 160 product categories across more than 1,000 product brands.
Krillion's technology is also embedded into many leading review sites and
shopping engines, including Buzzillions, The Find, ShopSavvy, SuperPages,
Topix, and YellowPages.com.

About Krillion

Krillion is the leading local shopping search engine that provides
up-to-the-minute intelligence on where specific branded products are sold,
and which retailer has them in stock. Krillion aggregates information from
partner companies and websites to create an index of products, retailers,
locations and in-store stock availability for 40,000 cities across the
United States. The powerful combination of Krillion's patent-pending
Krillion Localization Engine(TM) and its real-time StockCheck(TM) tool
enables web-savvy shoppers to quickly find, compare and buy products near
them, speeding their path to purchase and helping them take advantage of
in-store pickup and other convenience services offered by multi-channel
retailers. Krillion's local product index and search engine power
manufacturer and publisher websites, providing a dynamic local product
search platform that helps them connect their customers with in-stock
products at local retailers. Krillion was founded in February 2006 and is
funded by Hummer Winblad Venture Partners and Leapfrog Ventures. For more
information, visit www.krillion.com.

Krillion(TM), Krillion Product Locator(TM), and Krillion Localization
Engine(TM) and Krillion StockCheck(TM) are trademarks of Krillion Inc. All
other product names and trademarks are the property of their respective
owners.

Contact:
Tim Cox
ZingPR
+1-650-369-7784
Email Contact

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