TrafficCast`s BlueTOAD to Monitor Traffic Using Bluetooth

Measures Travel Times and Vehicle Movements Anonymously
MADISON, Wis. & NATIONAL HARBOR, Md.--(Business Wire)--
TrafficCast International, Inc., today introduced BlueTOAD, (Bluetooth
Travel-time Origination And Destination) traffic monitoring technology that
traces anonymous Bluetooth signals to derive travel times, road speeds and
vehicle movements.BlueTOAD delivers accurate traffic data to meet specific needs
of Departments of Transportation, traffic engineers and traffic information
providers for reliable reports of road conditions.

"BlueTOAD will enable granular road speed coverage, particularly for areas that
more traditional sensors cannot address efficiently, such as arterials and
on-ramps," said Neal Campbell, CEO of TrafficCast. "It is also an effective
planning tool, with installations cost-effectively delivering more thorough data
on vehicle patterns than typical methods like car counts and monitoring strips."

BlueTOAD devices receive signals emitted by Bluetooth-equipped electronics such
as mobile phones, car radios, navigation devices and computers. Only the
internal identifier, known as the MAC address, is transmitted to the BlueTOAD
receiver; these are not associated with individuals, so personal information is
unavailable and the data is anonymous.

Bluetooth is a communications networking protocol used to wirelessly connect
electronics devices over relatively short distances.In a span of eight years 1.5
Billion Bluetooth devices have shipped.Beyond mobile devices, it is predicted
that by 2013 two out of every three new cars will offer Bluetooth connectivity.

TrafficCast`s adoption of Bluetooth employs a novel, patent-pending
implementation based upon industry-leading,mobile-device hardware and software
platforms.It incorporates Zigbee wireless mesh networking with cellular packet
backhaul for real-time traffic monitoring. Based upon this platform
configuration, TrafficCast projects up to 4x cost saving over most other
implementations.

With BlueTOAD, travel time is sampled directly from device movements, and can
sort through the implications of vehicle movements in congested road
segments.More broadly, BlueTOAD data integrates with TrafficCasts`s
comprehensive road speed data product, Dynaflow 2.0, released in April and
market-tested for unprecedented coverage, accuracy and reliability.

Separately, BlueTOAD communications modules enable aggregation of data from
multiple monitoring devices for consolidated backhaul to traffic operations
centers.Through proprietary data protocol conversion software, BlueTOAD can
access data from dissimilar technologies and provide cost-effective real-time
access to information sources over a single channel.

For more information, visit www.trafficcast.com.

TrafficCast
Nick Kiernan, 608-268-3927
mobile: 917-374-3848
n.kiernan@trafficcast.com

Copyright Business Wire 2009