Mediaguide and StratosAudio Deploy StratosMedia

Beyond Google radio: Interactive mobile devices measure listener response and
ad performance on radio

LOS ANGELES, June 1 /PRNewswire/ -- Advertisers placing buys on radio now have
access to a powerful suite of nationwide interactive radio services that drive
a results-based offering. Mediaguide Inc. and StratosAudio, Inc, announce
StratosMedia, a service that leverages broadcast radio's best traits as a
local medium with community roots providing content that resonates with local
populations. StratosMedia is a nation-wide interactive radio solution
covering all major radio stations and markets, operable on iPhone and
Blackberry and on Stratos compliant devices with resident FM radios.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090601/LA25014)

"Advertisers are looking for effective methods that leverage synchronized live
broadcast and online media in tandem to drive measurable customer engagement,"
states Kelly Christensen, CEO at StratosAudio.

StratosMedia utilizes Mediaguide's real-time airplay and monitoring network,
covering over 2500 stations in 150 markets and Stratos' sophisticated,
interactive ad creation, distribution and targeting tools. Mediaguide's data
currently fuels numerous "now playing" applications on popular smartphones and
Stratos has similar applications for mobile phones including those with FM
receiving capabilities.

The recent Wall Street Journal article "Radio Tunes Out Google in Rare Miss
for Web Titan," noted that Google's radio effort failed because Google could
not accurately measure listener response. Google CEO Eric Schmidt explained
that on the web, Google could charge advertisers based on performance
determined through clicks, but radio did not offer an ad performance
equivalent. "With an enormous data corpus, our computers can do the math
really well," he said. "But in the audio case, there wasn't a good signal back
to us about which ads performed."

Tests conducted thus far demonstrate response metrics similar to those of the
web. Cost of participation follows that of the web as well, where advertisers
pay for response, qualified leads and saturation intelligence. StratosMedia
features include the immediate ability for listeners to obtain more
information about advertisements and songs, download bar coded coupons to
their handsets, vote, purchase content, watch live video and more.

The tracking and reporting capabilities of StratosMedia compares real-time
broadcast ad information with user interaction and click-through data from
targeted customer demographics defined by advertisers using StratosMedia
enabled interactive devices. This allows advertisers to focus their
advertising investment on achieving a defined level of engagement instead of
just buying exposure. StratosMedia leverages the power of broadcast radio in
driving listeners to measurably engage with the content and advertising.
"These are not theoretical technologies and platforms; they are all in the
field and working today. StratosMedia provides the scale of reach, level of
interaction and real-time measurability that broadcast radio advertisers are
looking for," states Joe Capobianco, Senior Vice President of Business
Development for Stratos.

"StratosMedia gives advertisers a solution with the call-to-action reach of
broadcast radio and the interaction, targeting and accountability of the web,"
said Mike Morin, SVP of Business Development at Mediaguide. "Adding a
granular level of targeted interaction to local market knowledge creates a
very powerful media analysis tool," states John Hansen, Senior VP of IP &
Global Strategies.

StratosMedia's primary focus is supporting advertisers. Participating
broadcasters and mobile operators enjoy a turnkey solution featuring "found
money" without equipment, integration, set up or deployment costs. "We already
have pervasive data acquisition, enabled mobile devices, a user base and
operational services," states Christensen. "Now we're focused on that single
advocacy: advertising."

StratosMedia launches June of 2009.

About Mediaguide

Mediaguide uses proprietary, patent-pending digital fingerprinting technology
to monitor and measure music and advertisements airplay on more than 2500
college, non-commercial and commercial radio stations in over 150 US markets,
real time, 24/7. Mediaguide information provides business insight to record
labels, broadcasters and advertisers and fuels broadcast radio content
interaction through real-time connection to digital outlets & mobile device
applications.

About Stratos

StratosAudio, Inc. is a Delaware incorporated company that won the CES Best of
Innovations in the Mobile Electronics category in 2004 with Motorola and
Hyundai Autonet. StratosAudio has dozens of pending and granted patents
worldwide covering interactive media technologies. Software and licensing is
available through StratosAudio for: broadcasters, radio manufacturers, mobile
operators and device manufacturers. Stations and advertisers can use
web-based tools to create and manage interactive radio campaigns on Stratos
compliant mobile phones, including obtaining real time demographic metrics.

All trademarks, trade names, service marks and logos referenced herein belong
to the respective companies.

SOURCE StratosAudio, Inc.; Mediaguide Inc.

Joe Capobianco, SVP Business Development, +1-626-289-0770 ext 609,
jcapobianco@stratosaudio.com, or John Hansen, SVP IP & Global Strategies,
+1-626-289-0770, ext 608, jhansen@stratosaudio.com, both of StratosAudio,
Inc., press kit, http://www.doihavethephone.com; or Mike Morin, SVP Business
Development, Mediaguide Inc., +1-616-990-1097, fax, +1-610-578-0804,
mmorin@mediaguide.com