Heritage Media Announces Jump in Business for Its Screen Giant Mobile Services Division

Heritage Media Announces Jump in Business for Its Screen Giant Mobile Services
Division

CALGARY, Canada, June 1 /PRNewswire-FirstCall/ -- Heritage Media Corporation
(Pink Sheets: HMCP) today announced that the mobile division of its North
American operating subsidiary, Screen Giant Media Corporation, continues to
exceed expectations with the appearance of its LED video billboards at
numerous concerts, rodeos and outdoor festivals.

CEO John Manolescu commented, "In response to a clear increase in demand for
our mobile services, we are now negotiating significant new mobile placement
opportunities, including the 2010 Winter Olympics. We have a track record of
solid performances in many venues, including three years at the Calgary
Stampede, where millions of people viewed our displays."

Manolescu added, "Screen Giant Media offers the highest-quality screens in the
country, carrying 10,000 nits of brightness. That should serve us well as we
seek to aggressively grow this segment of our business."

About Digital Billboards

The billboard industry now counts 450,000 traditional, static-message
billboards in place throughout the U.S. They are seen in all venues and come
in many sizes. Variable-message digital billboards, which carry content
uploaded via the Internet, are the new kids on the block, representing less
than 1% of current installed billboard infrastructure. They are highly
attractive to advertisers, who can now convey multiple customized marketing
messages on one digital display, varying their content according to season,
day of the week and time of day. For billboard owners, digital displays are
proving to be huge profit boosters, with one display typically showing ads for
seven or more companies every month. Industry experts expect substantial
growth in digital billboard placements for many years to come.

About Heritage & Screen Giant

Heritage Media Corporation, through its subsidiary Screen Giant Media
Corporation, engages in the strategic placement of large, multimedia video
billboards and the subsequent management of all content programming.
Established in 2003, Screen Giant pioneered the introduction of
environmentally-friendly, state-of-the-art LED video billboards, installing
its first outdoor display in 2004. Highly effective outdoor LED video
billboards appear destined for dramatic future growth and Screen Giant expects
to aggressively participate in that growth. Discover more about this
innovative company at http://www.screengiant.com/.

For investor information, please contact:
Heritage Media Corporation
TOLL FREE: 1-877-462-6775

Screen Giant Corporate Accounts
Dwight Epp
(403) 313-2585
Email: info@screengiant.com

SOURCE Heritage Media Corporation

Heritage Media Corporation, TOLL FREE: 1-877-462-6775; Screen Giant Corporate
Accounts, Dwight Epp, +1-403-313-2585, info@screengiant.com