Practice-Reps Brings Sales and Marketing to the Business of Medical Practice Management

Practice-Reps Brings Sales and Marketing to the Business of Medical Practice
Management

YARDLEY, Pa., June 1 /PRNewswire/ -- Practice-Reps, LLC
(http://www.practice-reps.com) brings its unique sales and marketing approach
to specialty medical practices along the East Coast. The company was formed by
Michael Ranson and Al Romanelli, a 16-year veteran of the practice marketing
industry, to meet the needs of independent specialty practices that require
experienced marketing support on a part-time basis.

Specialty practices are recognizing the value of Practice-Reps' personal
approach to selling and marketing their services to the primary care
community. The company assigns a local, dedicated representative to each
practice who works with Practice-Reps' in-house design team to produce
customized marketing materials that are then distributed when the rep visits
the client's referral network.

"It's this personal representation in the referral community that sets us
apart from traditional marketing firms," explained Michael Ranson,
Practice-Reps' founder.

In addition to personal representation, the company offers a full range of
marketing services, including brochure and flyer creation, website design and
management, and patient education materials customized to each practice.

Practices that institute a rep-based marketing program can experience a 20-48%
increase in referrals over the previous year, according to a March 2004 issue
of Imaging Economics. "This is still an emerging trend in medical practice
management, but Practice-Reps has the unique set of skills and experience
required to make an impact for our clients," said Ranson. "We bring a proven
track record of return on investment to the practices we serve."

Ranson's experience in medical sales and marketing management, along with
Romanelli's extensive hands-on experience as a practice representative, enable
them to hire, train, mentor, and manage a dedicated rep for each client. This
can be especially helpful for practices that are not accustomed to managing
remote employees. Romanelli explained, "It can be hard for practices to hold a
remote rep accountable for his or her activities and goals, but this is what
we are trained to do. We know how to manage and monitor their activities to
gain results for our clients."

"We are essentially a turnkey marketing firm that provides our clients with an
on-site representative to sell and market their practice's capabilities. This
gives our clients an experienced marketing team without the management burden
of hiring another employee," said Ranson.

Practice-Reps was founded in Pennsylvania and now serves specialty practices
along the East Coast.

To learn more, visit http://www.practice-reps.com or call 610-323-4793.

Media Contact:

Heather Smith
Manager of Marketing Administration
heather@practice-reps.com

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SOURCE Practice-Reps, LLC

Heather Smith, Manager of Marketing Administration of Practice-Reps, LLC,
heather@practice-reps.com