On 25th Anniversary, TETRIS More Popular Than Ever!

Over 125 Million TETRIS Products Sold with Strong Growth in Mobile Phones and
Online

Plans Underway for new TETRIS Tournaments and "Smart" Products
LOS ANGELES--(Business Wire)--
Video game industry legends Henk Rogers and Alexey Pajitnov today announced the
kickoff of the 25th anniversary celebration for TETRIS. TETRIS is one of the
world`s most popular casual computer games with over 125 million products sold
on more than 30 platforms and available in more than 50 countries.

"TETRIS has driven the entire casual computer gaming industry," said Rogers,
President & CEO of Blue Planet Software, the company that manages the exclusive
licensing rights to TETRIS. "One reason why TETRIS is so enduring is that it
transcends culture. It is beyond language. It is part of a universal desire for
order. Ultimately, it`s a mental sport - a mix of fun and mental stimulation."

In June 1984, Pajitnov, a Russian-born mathematician wrote the program for
TETRIS in his spare time. His love of puzzles inspired him to create a game
where players arranged distinctive puzzle pieces in real time along the bottom
of the rectangular playing field or "matrix" in order to clear lines. "For a
short time, I was the best TETRIS player in the world," he said.

Rogers and Pajitnov said TETRIS is not resting on its laurels. "We have exciting
plans for the future of TETRIS," said Pajitnov. "We want to make TETRIS more
accessible to kids, boomers, and busy moms - everyone who enjoys a fun,
stimulating and even meditative short escape from the daily grind."

Said Rogers, "The best is yet to come. We`re working on versions of TETRIS that
will make it possible to have `international` games similar to the Olympics, or
the World Cup. The next generation of TETRIS games will align themselves to the
user - so they can always be exactly what best fits any specific individual -
`smart` TETRIS games that quickly `learn their partner` and adjust to give
maximum game play satisfaction.

"We have a vision of the future where people all over the world can meet and
become friends without speaking the same language. TETRIS players can better
understand each other through mutual game play and create a new world fabric of
`likenesses` instead of differences by being connected through the universal
language of Tetriminos - the distinctive world-famous playing pieces of TETRIS."

The popularity of TETRIS has grown every year since its inception with the
game`s greatest growth occurring on mobile phones. EA Mobile, a division of
Electronic Arts Inc. holds the exclusive license for TETRIS on mobile devices
and has sold over 75 million TETRIS products on the mobile platform. Since
debuting TETRIS on the Apple App Store in July of 2008, the game has become one
of the top 10 game Apps of all time. AT&T, the exclusive carrier of the Apple
iPhone, named TETRIS as the highest selling game for the first quarter of 2009.
Because of this special relationship, TETRIS is holding 25th anniversary
celebrations at the Electronic Arts Inc. booth #1501 at E3.

"TETRIS is the best-selling mobile phone game of all time, showing continued
growth year after year all around the world," said Adam Sussman, Vice President
Worldwide Publishing for EA Mobile. "We are proud to join The Tetris Company in
celebrating the 25th Anniversary of TETRIS; a product that has had such a
significant impact on the entire video game industry."

TETRIS is also growing online. In March 2009, Rogers and Pajitnov teamed up with
Minoru Arakawa to announce the launch of Tetris Friends Online Games
(www.tetrisfriends.com), the first and only official Web-based TETRIS game
destination in North America. The Website is home to seven single-player and
multiplayer games, with more TETRIS games in the pipeline. Even though Tetris
Friends is just a few months old, over 1 million TETRIS games are played per day
on the Website.

* Licensees of TETRIS have reported strong and steady sales because of the
game`s universal appeal and enduring popularity. TETRIS is licensed to many of
the most important consumer companies in the world, including: Electronic Arts
Inc., Tetris Online, Inc., Tetris Online Japan, NHN Corporation, Mattel/Radica,
Sega, DTI Software, Inc., THQ, Inc., Hallmark, Epoch Co., Ltd., Four Winds, Hand
Held Co., Ltd., Kaon Media, TAG Networks, Sky Interactive, Imagination, and Men
in Back.

About TETRIS:

TETRIS is one of the leading and most distinctive video game brands and
franchises in the world. Loved globally by people of all ages and all cultures,
TETRIS continues to be one of the most widely recognized video games of all
time. Tetris Holding, LLC is the owner of TETRIS worldwide and The Tetris
Company, LLC is its exclusive licensee. The Tetris Company, through its agent
Blue Planet Software, Inc., licenses and manages the TETRIS intellectual
property and franchise worldwide. Today, Blue Planet Software continues to work
with licensees to deliver top quality TETRIS products that are relevant, fun and
challenging for its millions of players. For the latest information about TETRIS
and TETRIS products, please visit www.tetris.com.

Connecting Point Communications
Curtis Sparrer, 415-442-4034
csparrer@cpcomm.com

Copyright Business Wire 2009