The Pokemon Company International Highlights Banner Year With Major Burger King(R)...

The Pokemon Company International Highlights Banner Year With Major Burger
King(R) Promotion in North and South America

BK(R) Kids Meals Promotion Comes On Heels of New Video Game, Trading Card
Game, Toys, DVD and TV Season Releases and Expanded Competitive Gaming
Tournaments

BELLEVUE, Wash., June 1 /PRNewswire/ -- The Pokemon Company International and
Burger King Corp. (NYSE: BKC) today announce a promotional partnership that
will feature collectible premium Pokemon Trading Card Game (TCG) game cards
and accessories in BK(R) Kids Meals across North and South America. The
announcement is one of several major brand extensions for Pokemon this year
that continue to reinforce the property's stature and longevity as one of the
most successful children's brands of all-time. The BK(R) Kids Meals promotion
will run for three weeks in the U.S. and Canada beginning June 1, followed by
a four-six week program that will launch in South America on August 24, 2009.

As part of the promotion, participating BURGER KING(R) restaurants will offer
two Pokemon TCG cards, featuring fan favorites such as Pikachu(TM),
Giratina(TM), Dialga(TM) and Palkia(TM), and a Pokemon themed accessory with
each purchase of a BK(R) Kids Meal, while supplies last. Over the course of
the promotion, participating BURGER KING(R) restaurants will be the only
places to obtain each of the six different accessories, including Pokemon card
holders, lenticular rockers, and card frames.

"We're kicking off the summer with a promotion that kids are crazy for," said
Cindy Syracuse, senior director, cultural marketing, Burger King Corp., "and
we're excited to be able to bring them more of what they want."

The program will be supported by Burger King Corp. through a fully integrated
marketing campaign that includes television advertising, in-restaurant
merchandising, and online via http://www.clubbk.com/. The Pokemon TCG cards
and accessories are available for a limited time only and are intended for
children ages three and up.

"Our internationally recognized Pokemon characters are sure to be very popular
with the BK(R) Kids Meal audience," said J.C. Smith, marketing director at The
Pokemon Company International. "This is a big year for Pokemon and our
partnership with Burger King Corp. fits nicely into a calendar full of
exciting Pokemon events."

The March U.S. release of the Pokemon Platinum Version video game for the
Nintendo DS(TM) set the foundation for a roll-out strategy that included the
introduction of an all-new Pokemon Trading Card Game (TCG) release, a new
direct-to-DVD film, and the launch of a new season of the animated TV series
on Cartoon Network.

Pokemon Platinum Version was first released in Japan, where it quickly became
the fastest-selling Nintendo DS game in history, with more than 1 million
copies sold in the first three days. To date, worldwide sales have exceeded
3.75 million copies. The numbers confirm Pokemon's prominence in the video
game industry, where more than 191 million Pokemon titles have been sold
worldwide since the first release on the Nintendo Game Boy(R) in Japan in
1996.

In February, fans were introduced to the Platinum brand with the release of
the all-new Pokemon Trading Card Game (TCG) Platinum. The second TCG expansion
for 2009, Platinum--Rising Rivals, was released nationwide on May 20th. The
Pokemon TCG has seen a 374% sales growth in the U.S. since 2005 and is sold in
more than 30 countries around the globe.

Beyond the core video game and TCG introductions, the animated feature film
Pokemon: Giratina & the Sky Warrior debuted on Cartoon Network in February and
was released to DVD in March through new distribution partner Universal
Studios Home Entertainment. Earlier this month, fans were treated to
additional new programming with the eagerly awaited launch of the 12th season
of the top-rated Pokemon animated series Pokemon: Galactic Battles on Cartoon
Network. Debut episodes air Saturday mornings, with repeats on Sundays.
Repeats of Season 11 - Pokemon: DP Battle Dimension - air daily Monday through
Friday.

Capping off a year of constant activity, through spring and summer The Pokemon
Company International will engage fans in a round of TCG and Video Game
Championship (VGC) tournaments culminating with the highly anticipated,
co-located Pokemon World Championships on August 14th in San Diego, CA.
Pokemon TCG fans and Pokemon Platinum Version video game Trainers from more
than 25 countries around the globe will compete to be crowned World Champions.

About Pokemon
The Pokemon Company International, a subsidiary of The Pokemon Company in
Japan, manages the property outside of Asia and is responsible for brand
management, licensing, marketing, the Pokemon Trading Card Game, the animated
TV series, home entertainment, and the official Pokemon website. Pokemon was
launched in Japan in 1996 and today is one of the most popular children's
entertainment properties in the world. For more information, visit
www.pokemon.com.

About Burger King Corporation
The BURGER KING(R) system operates more than 11,800 restaurants in all 50
states and in 74 countries and U.S. territories worldwide. Approximately 90
percent of BURGER KING(R) restaurants are owned and operated by independent
franchisees, many of them family-owned operations that have been in business
for decades. In 2008, Fortune magazine ranked Burger King Corp. among
America's 1,000 largest corporations and Ad Week named it one of the top three
industry-changing advertisers within the last three decades. To learn more
about Burger King Corp., please visit the company's Web site at www.bk.com.

SOURCE The Pokemon Company International

JP Shields, +1-212-689-6360, jp_shields@bhimpact.com, or Brian Reinert,
+1-212-689-6360, brian_reinert@bhimpact.com, both of BENDER/HELPER IMPACT