Samsung Unveils New Cutting-edge Liquid Crystal Displays (LCDs) at SID 2009 Exhibition

Exhibits Showcase Ultra-thin, Eco-friendly and Low-power Panels, along with LED,
Printable Oxide, Blue-phase Mode, 240Hz, Integrated Touch and Wireless Visible
Light Technologies
SAN ANTONIO--(Business Wire)--
Samsung Electronics is showcasing cutting-edge LCD display technologies at
Display Week 2009, hosted by the Society of Information Display (SID), here from
June 2 to 4. In its exhibit booth, Samsung is featuring eco-friendly, low-power
consumption panels and light, innovative ultra-slim panels designed for future
markets.

Eco-friendly, Low-power Consumption

At the show, Samsung is introducing a 55-inch diagonal TV, a 14-inch diagonal
notebook PC, and a 23-inch diagonal monitor panel as environment-friendly
products, that reduce power consumption by 40 percent using "active dimming"
technology. The 23-inch monitor panel consumes only 5.7 watts, the lowest level
of power consumption yet attained for a similar-sized monitor.

In addition, Samsung's "active dimming" is the latest technology developed to
reduce power consumption of edge-lit LED backlighting, while enhancing the
panel`s contrast ratio. Also on display is a 10.1-inch notebook PC, manufactured
using Samsung`s proprietary Pentile technology, capable of cutting power
consumption by half.

Ultra-slim, Ultra-light LCD Design

Samsung is also showcasing the world's slimmest, lightest IT panels and newly
developed TV displays that feature backlighting utilizing light emitting diodes
(LEDs). Samsung has adopted LED backlight technology for the thinnest design on
the market. The IT panels on exhibit include a 1.7mm-thin, 12.1-inch diagonal
notebook panel and a 3.5mm-thin, 24-inch monitor panel. Its 12.1-inch LED panel
weighs only 120 grams.

In addition, Samsung is showing a 52-inch diagonal, 9.8mm-thick TV panel, which
features local-dimming technology while taking advantage of edge-LED
backlighting. A 40-inch diagonal (4.3 kg) edge-lit LED TV panel is also being
exhibited.

Next-generation Advances

Samsung also is highlighting next-generation display products including the
world's first printable oxide TFT-LCD panel, a 15-inch diagonal LCD designed
with blue-phase-mode technology and a 10.2-inch color e-paper. Expecting a surge
in demand for touch panels in conjunction with the launch of Windows 7, a
10.1-inch diagonal integrated-touch notebook panel is also being exhibited.

In addition, wireless visible light communication technology using LED backlight
is being showcased in a demonstration of a "digital content vending machine"
solution that is expected to draw considerable interest.

At the conference exhibition, Samsung is hosting a separated exhibit area where
its unique S-PVA technology is being shown alongside its SID gold-medal-winning
'Display of the Year' 240Hz TV panel that incorporates S-PVA technology among
many other outstanding features. Further, a newly developed 41.3-inch super-wide
(1m x 30cm) digital information display panel also is on display to give a
detailed explanation about 240Hz technology.

The 47th Display Week 2009 is the world's largest panel display exhibition,
hosted by SID, in conjunction with an expansive academic symposium and seminar.
The exhibition, which is held at the Henry B. Gonzalez Convention Center in San
Antonio, Texas, U.S.A., has 250 exhibitors and is expected to draw more than
6,000 visitors. Samsung technologies can be seen in Booth #318.

Samsung LCD Group
John Lucas, APR, 408-712-7856 (Mobile)
j.lucas@ssi.samsung.com
or
A&R Edelman
Karin Xie, 650-762-2844
Karin.Xie@AR-Edelman.com

Copyright Business Wire 2009