Sunny Outlook for Beachgoers: With Savings From, Beauty...

Wed Jun 3, 2009 2:30pm EDT

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Sunny Outlook for Beachgoers: With Savings From,
Beauty At The Beach Is Well Within Reach

BERLIN, N.J., June 3 /PRNewswire/ -- Beauty products aren't recession-proof;
no product is. But online retailer's philosophy of
offering the largest selection of brand-named cosmetics, fragrances and
professional beauty supplies at prices significantly lower than retail allows
consumers to maintain beauty regimens despite economic constraints. The
importance of maintaining beauty routines, both in the short term and the long
term, is too great to forego the purchase of essential beauty products. With
beach season approaching, consumers have a new set of essentials that they'll
need to fit within their budget.

It seems that the 'lipstick effect' phenomenon, the practice of splurging on
lipstick as a pick-me-up during a recession, no longer holds true. With the
combination of budget-savvy consumers and the emergence of discount retailers,
such as, there's no need to settle for a temporary
pick-me-up. Smart shopping allows consumers to keep their beauty regimen
largely intact, even under a reduced budget. Instead of a lipstick, consumers
can now lift their spirits by hitting the beach with a bag full of summer
beauty essentials.

With its 'everything-under-the-sun' inventory and value-pricing structure, is the perfect resource for consumers looking to fill
their beach bags with the items they need to look their best and stay
protected from sun exposure. believes that saving
money shouldn't simply be a limited-time measure to help weather difficult
economic times. Its commitment to providing value for its customers is evident
in an aggressive pricing structure on name brand beauty, hair care, and
skincare products everyday. is owned and operated by industry experts who can
help its customers determine which products will help them achieve their own
unique beach regimen. While the beach revitalizes spirits, the sun and surf
can take its toll on skin and hair. has aisle after
virtual aisle of brand name hair care and skincare products to retain that
glow after a day in the sun. To get started, here are some recommended

Sunscreen: An absolute essential. Ahava Sun Moisturizer SPF 30 is a high
quality sunscreen to protect against UV exposure. Containing Dead Sea minerals
and moisturizers, Ahava's unique formula nourishes skin and helps combat
premature aging.

Lip Balm: Lips are extra sensitive to the sun and shouldn't be overlooked.
Burt's Bees Lifeguard's Choice Lip Balm has been designed specifically for use
in the summer sun. It contains SPF and ingredients that provide extra
moisturizing relief.

Mineral Water Spray: Hydration is crucial on hot summer days - for overall
well-being and for the appearance of the skin. Portable Evian Mineral Water
Spray, a refreshing product at a refreshing price, keeps skin cool and

Hair Protectant: Protect hair at the beach or recreate the perfect windswept
beach look anytime. Infused with ocean water for volume and texture enhancing,
Alterna Caviar Anti-Aging Beach Spray is practically the beach in a bottle.

The paraben-free spray features Seasilk(R), a unique combination of marine
botanicals, to provide intense moisture and essential nourishment to protect
hair from sun damage and keep it looking vibrant and flowing.  

Fragrance: The essence of summer distilled. Burberry Summer captures the best
of summer days by blending light, citrusy scents of green apple, water lily,
freesia, rose, woods, white musk and moss.  

Tan Extender: Prolong a day at the beach by preserving tanned skin. Sun
Laboratories' Sun Tan Maintainer hydrates skin with aloe vera and selected
botanicals to extend and enhance the appearance of a tan. 

Hair Straightener: Make waves all summer long. HerStyler Pink Tattoo Hair
Straightener Flat Iron is the perfect tool to create great summer styles.
Straighten, wave, or flip your locks and add incredible shine and soft texture
to your hair. The HerStyler Straightener seals shine and moisture into the
hair for styles that glow and flow.

"There's no place for buyer's remorse at the beach," said Chip Eisenberg,
President of " is a one-stop
for all your must-haves, at prices significantly lower than retail. Saving
money with is as sure as the tides."

With the money saved from, there's plenty left to
spend on sunglasses, sandals, and of course, the perfect suit to create a
fabulous look from head to toe. Shopping and saving with will help beachgoers make a splash without setting
foot in the water.

A commitment to value shopping will likely be the lasting impact that this
latest recession has on the beauty consumer. has the
selection to allow its customers to find all the products they need in one
place, and with's aggressive pricing, consumers won't
have to sacrifice a single essential. But they may need a bigger beach bag.

About Discount Beauty Center:
With more than 30 years of success in selling Professional Beauty Products,
Discount Beauty Center is the comprehensive online resource for the largest
selection of brand-named Cosmetics, Fragrances and Professional Beauty
Supplies sold nationally and internationally. The Company is known for
quality, integrity, outstanding customer service, and cost savings. With an
emphasis on our commitment to long-term client relationships with consumers,
salon and spa owners, manufacturers and distributors, Discount Beauty Center
works hard to ensure that every interaction is a positive one every step of
the way - from the first impression with a new customer to efficient order
processing and fulfillment to timely receipt of goods at its customers' doors
to courteous after sales support.  


Glenda Laudisio of Eight Eleven Inc., +1-856-614-5456,
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