EB Unveils Its Latest Next-Generation Mobile Internet Device (MID) Reference Design

EB Unveils Its Latest Next-Generation Mobile Internet Device (MID) Reference
Design

Leveraging Intel and Ericsson's Sophisticated Technologies, EB Introduces a
Sleek, Media-Centric MID Reference Device that Takes the Power of the PC and
Makes it Pocket-able

TAIPEI, Taiwan, June 4 /PRNewswire/ -- COMPUTEX TAIPEI 2009 -- Having designed
the world's first MID (Mobile Internet Device) reference device in 2007, EB,
Elektrobit Corporation (OMX: EBC1V), a leading developer of cutting-edge
embedded technology solutions for automotive and wireless industries, is
leveraging its MID design and development expertise to unveil today, at
COMPUTEX TAIPEI 2009, a next-generation MID reference device, based on Intel's
second generation MID platform, codenamed "Moorestown." The reference device
will offer EB's customers, including wireless and PC original device and
equipment manufacturers, wireless operators, among others, the ability to
introduce a customized MID product to market faster and with lower development
costs.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090604/NY26492 )

With core competencies in hardware and software design, EB has created a
complete MID reference device that can be tailored to a customers' brand and
target market requirements. By licensing EB's sophisticated MID reference
device technology coupled with device customization services, customers gain
the framework to quickly and cost-effectively bring to market innovative MID
solutions that aim to increase market competitiveness and revenue-potential.

"Our approach to MID reference device development was to show our customers
that we truly understood their business objectives - and - understand their
end-customers' needs - which include staying connected with friends, family
and work via social networks, and having always-available and portable digital
content," said Vesa Kiviranta, vice president, EB Wireless Solutions. "We
focused on delivering an Internet-centric, trendsetting device with wireless
broadband connectivity that offered a powerful PC-like experience, yet was
completely pocket-able."

Key Collaborations

With a strong ecosystem-in-place, which includes collaborators Intel and
Ericsson, EB has developed a flexible MID reference device which allows
various form factor and feature combination possibilities.

"The Intel Atom processor has enjoyed outstanding success in the marketplace
over the last year. The technology is helping to make it possible for
customers to deliver rich, interactive PC-like Internet experiences in
pocketable devices," said Pankaj Kedia, director of global ecosystem programs
in Intel's Ultra Mobility Group. "Our long-standing collaboration with EB
began with the first generation Atom processor-based MIDs and is now moving to
the next generation platform codenamed Moorestown. Intel's ability to deliver
high performance in dramatically low power envelopes, combined with EB's
system-level expertise, will make it easy for our customers to bring
innovative products to market in a timely fashion."

Mats Norin, vice president and head of Ericsson Mobile Broadband Modules,
continued, "Having a powerful MID that operates at HSPA speeds will enable
end-users to communicate and leverage Internet services in new ways. Our
built-in mobile broadband technology enables consumers to take the computing
power of the Internet and familiar PC applications with them anywhere,
anytime."

By working across the wireless value chain, EB's MID reference device delivers
a truly media-centric mobile experience; one that makes it possible to access
familiar Web-based applications in the mobile environment. Not only does it
offer a small, attractive form factor, but it offers multiple technology
advancements, including:
-- An optimized Linux-based user interface (UI), which is Moblin
compliant.
Up until this point, the MID UI technology had only been used in
laptops; however EB has creatively engineered the technology enabling
this advanced UI to be integrated into such small device, for the
first
time;
-- The latest 3D and haptics touch-screen technologies for
sensation-based
feedback and control at the user interaction-level;

These technology enhancements enable:
-- Entertainment-Rich Experiences: High-definition quality video playback
and out-of-the-box multimedia connectivity via HDMI, even with dual
screen output;

-- Robust Communication Features - Instant and flexible communication
connections for voice, text (e.g. SMS, IM, e-mails), video, and
social
networking forums;

-- Value-Added Applications: EB provides exciting applications that add
to
the end-user experience, such as its award-winning navigation
software,
EB Street Director, a customizable white label solution that offers a
high-end, speech-enabled, turn-by-turn-navigation experience.

For more information about EB MID Reference Device visit: www.elektrobit.com

FURTHER INFORMATION:
Joakim Granholm
Director, Marketing
EB Wireless Solutions
Tel. +358 40 344 3733
Email: joakim.granholm@elektrobit.com

Chris Fallon
Ruder Finn Public Relations for EB
Tel. +1 212 715 1691
Email: fallonc@ruderfinn.com

EB, Elektrobit Corporation

EB creates advanced technology and turns it into enriching end-user
experiences. EB is specialized in demanding embedded software and hardware
solutions for wireless and automotive industries. The net sales for the year
2008 totalled MEUR 172.3. Elektrobit Corporation is listed on NASDAQ OMX
Helsinki. www.elektrobit.com.

SOURCE EB, Elektrobit Corporation

Joakim Granholm, Director, Marketing, EB Wireless Solutions, +358-40-344-3733,
joakim.granholm@elektrobit.com; Chris Fallon, Ruder Finn Public Relations for
EB, +1-212-715-1691, fallonc@ruderfinn.com