Starbucks Voted Best Coffee by Zagat Survey
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Zagat Survey Awards Starbucks Coffee Two First Place Honors Including Best Coffee SEATTLE--(Business Wire)-- Starbucks Coffee Company (Nasdaq: SBUX)has been voted as No. 1 Best Coffee in the Fast Food and Quick Refreshment categories and as the No. 1 Most Popular Quick Refreshment Chain in Zagat`s 2009 Survey of National Chain Restaurants released today. More than 6,100 surveyors participated in Zagat`s online survey. Besides having the best coffee among all quick service chains in the list, including Dunkin` Donuts, McDonald`s, Peet`s Coffee & Tea and The Coffee Bean & Tea Leaf, Starbucks was voted as the Most Popular among the 28 chains included in the Quick Refreshment category. "We`re honored that Zagat`s coffee drinkers have selected Starbucks as the best tasting coffee in our country," said Cliff Burrows, president, Starbucks Coffee U.S. "We take pride in offering coffees from around the world that reflect both their unique characteristics and our commitment to seeking out the best beans, and we want to thank our customers, coffee buyers, roasters and baristas who all had a hand in making us the favorite coffee that we are today." Zagat conducts industry surveys all year round to identify the best restaurants in numerous categories, as selected by consumers. Zagat Survey is the world's leading provider of consumer survey-based information and is considered one of the most trusted sources for information on where to eat, drink, stay and play. As with all Zagat surveys, participants in the Survey of National Chain Restaurants are everyday consumers who have a strong interest in the topics covered. In order to ensure the highest quality for all of Starbucks® coffee offerings, Starbucks coffee buyers taste more than 250,000 cups of coffee yearly, selecting only the world`s highest quality arabica beans. Starbucks is proud to offer both single-origin coffees that reflect the uniqueness of their origins, as well as blends with distinct complexities, aromas and depth. A heritage of roasting expertise also allows Starbucks to craft a variety of roast intensities to match any taste. But, it`s about more than just coffee. Baristas are at the heart of the Starbucks Experience, applying their expertise and connecting with customers each day. "Each year, our survey provides an insight into what real customers experience and enjoy," said Tim Zagat, founder of the Zagat Survey. "As a leader in the coffee industry, this also affirms Starbucks as a customer favorite." In other categories, including overall experience and providing healthy options, Starbucks, ranked No. 8 and No. 9 respectively, acknowledges that it has room for improvement. "We recognize that the Starbucks Experience must extend past providing a great cup of coffee," Burrows continued. "We continually look for ways to improve the in-store experience for our customers, which includes a clean and comfortable setting, a perfectly made hand-crafted beverage, and delicious food options that are worthy of our coffee and made from quality ingredients. Stay tuned as we will have exciting news to share in the coming weeks about new healthier food options." More information about Starbucks in the 2009 Zagat Survey can be found at ZAGAT.com/fastfood or news.starbucks.com. About Zagat Survey, LLC Known as the "burgundy bible," Zagat Survey is the world`s most trusted source for information about where to eat, drink, stay and play around the globe, and as such has become a symbol of quality. Zagat Survey rates and reviews airlines, restaurants, hotels, nightlife, movies, music, golf, resorts, shopping, spas and a range of other entertainment categories in more than 100 countries. It has been lauded as the "most up-to-date, comprehensive and reliable guides ever published" and as "a necessity second only to a valid credit card." Zagat content is available in print, on the web, on the mobile web, iPhone, BlackBerry and on TV. For more information, visit ZAGAT.com. About Starbucks Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com. Starbucks Coffee Company Lara Wyss, 206-318-4620 firstname.lastname@example.org or Edelman Kary Laskin, 212-819-4809 email@example.com Copyright Business Wire 2009
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