Starbucks Voted Best Coffee by Zagat Survey

Mon Jun 8, 2009 11:03am EDT

* Reuters is not responsible for the content in this press release.

Zagat Survey Awards Starbucks Coffee Two First Place Honors Including Best
Coffee
SEATTLE--(Business Wire)--
Starbucks Coffee Company (Nasdaq: SBUX)has been voted as No. 1 Best Coffee in
the Fast Food and Quick Refreshment categories and as the No. 1 Most Popular
Quick Refreshment Chain in Zagat`s 2009 Survey of National Chain Restaurants
released today. More than 6,100 surveyors participated in Zagat`s online survey.


Besides having the best coffee among all quick service chains in the list,
including Dunkin` Donuts, McDonald`s, Peet`s Coffee & Tea and The Coffee Bean &
Tea Leaf, Starbucks was voted as the Most Popular among the 28 chains included
in the Quick Refreshment category. 

"We`re honored that Zagat`s coffee drinkers have selected Starbucks as the best
tasting coffee in our country," said Cliff Burrows, president, Starbucks Coffee
U.S. "We take pride in offering coffees from around the world that reflect both
their unique characteristics and our commitment to seeking out the best beans,
and we want to thank our customers, coffee buyers, roasters and baristas who all
had a hand in making us the favorite coffee that we are today." 

Zagat conducts industry surveys all year round to identify the best restaurants
in numerous categories, as selected by consumers. Zagat Survey is the world's
leading provider of consumer survey-based information and is considered one of
the most trusted sources for information on where to eat, drink, stay and play.
As with all Zagat surveys, participants in the Survey of National Chain
Restaurants are everyday consumers who have a strong interest in the topics
covered. 

In order to ensure the highest quality for all of StarbucksĀ® coffee offerings,
Starbucks coffee buyers taste more than 250,000 cups of coffee yearly, selecting
only the world`s highest quality arabica beans. Starbucks is proud to offer both
single-origin coffees that reflect the uniqueness of their origins, as well as
blends with distinct complexities, aromas and depth. A heritage of roasting
expertise also allows Starbucks to craft a variety of roast intensities to match
any taste. But, it`s about more than just coffee. Baristas are at the heart of
the Starbucks Experience, applying their expertise and connecting with customers
each day. 

"Each year, our survey provides an insight into what real customers experience
and enjoy," said Tim Zagat, founder of the Zagat Survey. "As a leader in the
coffee industry, this also affirms Starbucks as a customer favorite." 

In other categories, including overall experience and providing healthy options,
Starbucks, ranked No. 8 and No. 9 respectively, acknowledges that it has room
for improvement. 

"We recognize that the Starbucks Experience must extend past providing a great
cup of coffee," Burrows continued. "We continually look for ways to improve the
in-store experience for our customers, which includes a clean and comfortable
setting, a perfectly made hand-crafted beverage, and delicious food options that
are worthy of our coffee and made from quality ingredients. Stay tuned as we
will have exciting news to share in the coming weeks about new healthier food
options." 

More information about Starbucks in the 2009 Zagat Survey can be found at
ZAGAT.com/fastfood or news.starbucks.com. 

About Zagat Survey, LLC

Known as the "burgundy bible," Zagat Survey is the world`s most trusted source
for information about where to eat, drink, stay and play around the globe, and
as such has become a symbol of quality. Zagat Survey rates and reviews airlines,
restaurants, hotels, nightlife, movies, music, golf, resorts, shopping, spas and
a range of other entertainment categories in more than 100 countries. It has
been lauded as the "most up-to-date, comprehensive and reliable guides ever
published" and as "a necessity second only to a valid credit card." Zagat
content is available in print, on the web, on the mobile web, iPhone, BlackBerry
and on TV. For more information, visit ZAGAT.com. 

About Starbucks

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing
and roasting the highest quality arabica coffee in the world. Today, with stores
around the globe, the company is the premier roaster and retailer of specialty
coffee in the world. Through our unwavering commitment to excellence and our
guiding principles, we bring the unique Starbucks Experience to life for every
customer through every cup. To share in the experience, please visit us in our
stores or online at www.starbucks.com. 





Starbucks Coffee Company
Lara Wyss, 206-318-4620
lwyss@starbucks.com
or
Edelman
Kary Laskin, 212-819-4809
kary.laskin@edelman.com



Copyright Business Wire 2009

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