POM Wonderful Settles Lawsuit Against Fresherized Foods, Inc.

* Reuters is not responsible for the content in this press release.

Tue Jun 9, 2009 9:04am EDT

LOS ANGELES, June 9 /PRNewswire/ -- POM Wonderful and TX-based Fresherized
Foods, Inc. announced today a settlement to the lawsuit filed by POM Wonderful
against Fresherized Foods on September 22, 2008.  The lawsuit was filed
against Fresherized Foods for false advertising and unfair competition and
alleged that Fresherized Foods sold juice labeled 100% pomegranate juice that
allegedly did not contain 100% pomegranate juice.  Fresherized Foods exited
the pomegranate juice business in 2008.

"We're pleased that we have been able to reach this agreement with Fresherized
Foods," said Matt Tupper, president of POM Wonderful.

POM Wonderful only uses Wonderful variety pomegranates grown in its Central
California orchards.  POM Wonderful's management of the entire juicing process
from tree to bottle guarantees that each bottle of POM Wonderful Pomegranate
Juice contains 100% pure pomegranate juice providing consumers with an
authentic flavor and a consistent dose of naturally-occurring polyphenol
antioxidants.  In an effort to uncover the health benefits of the Wonderful
variety, POM Wonderful has invested nearly $30 million in scientific research.
 This research is performed by renowned scientists at the top facilities in
the world and has resulted in 13 published and peer-reviewed clinical studies
that indicate POM Wonderful 100% Pomegranate Juice may promote optimum human
health, particularly in regards to the heart and prostate.

For more information, visit pomegranatetruth.com.


About POM Wonderful
POM Wonderful is the largest producer of California Wonderful pomegranates,
and the company exclusively grows and sells this variety. POM Wonderful's
pomegranates grow in central California's sunny San Joaquin Valley.  Fresh
pomegranates are in season from October through January and November is
National Pomegranate Month.

The company also juices its fresh pomegranates to make its delicious,
all-natural, POM Wonderful Pomegranate Juice.  POMx is a highly-concentrated,
incredibly powerful blend of all-natural polyphenol antioxidants harnessed
from the same Wonderful variety pomegranates by a patent-pending process. POMx
is available exclusively in POMx Iced Coffee, POMx Tea and POMx Pills.  

POM Wonderful Pomegranate Juice and POMx Tea are available year-round at
retail and are found in the refrigerated section of supermarkets and grocery
stores nationwide.  POMx Iced Coffee is available in select US markets and
POMx Pills is available at http://www.pompills.com.  To learn more, visit
http://www.pomwonderful.com.

About Fresherized Foods
Fresherized Foods, based in Fort Worth Texas, is the Global leader in High
Pressure Processing technology, a producer of Avocado based products since
1989.

To learn more visit http://www.FresherizedFoods.com






SOURCE  POM Wonderful

Rob Six of POM Wonderful, +1-310-966-3517, rsix@pomwonderful.com
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.