Malaco Music Group Launches Pay Per-Download Ringtones With m-Wise Inc.

NEW YORK, NY, Jun 10 (MARKET WIRE) --
Mobile content technology vendor, m-Wise (OTCBB: MWIS) announces its
newly formed relationship with Malaco Music Group.

Malaco has a long history of providing some of the best music in Gospel,
Southern, Urban, Blues, R&B, Soul and many other genres. Malaco's artists
are award winning and Billboard music chart spot holders. Throughout the
history and notable story of Malaco Music Group, it is clear that they
have always been and continue to be dedicated to music and play a huge
role in the development and representation of Southern music.

"m-Wise, is excited to partner with Malaco, a leader in Gospel, Southern,
Urban, Blues, and R&B which are all new genres for us," says Leo Giel,
m-Wise's VP of Sales N. America. "We pride ourselves in working with the
best and there is no better partner for this genre than Malaco." Malaco
currently has an impressive 2,000 hits on their website each day, and
forecasts a significant lift in this number with the launch of their
ringtone offering. This feature will be promoted virtually through their
website, blogspot, Twitter and on physical CDs. On many of the new CD
releases Malaco offers in 2009, a coupon code will be included for a free
ringtone.

This coupon code can be redeemed online at www.malaco.com.

Burton Doss, director of IT at Malaco, said, "Malaco has been looking for
a technology partner who can provide not only ringtones to our customers,
but also full track downloads and there is no partner better than m-Wise
Inc. in the US." The pay per-download ringtone feature will be done by
utilizing MOMA, a proprietary software created by m-Wise Inc., which is
integrated as a "one stop shop" for mobile operators, content providers,
wireless ASP's and media producers like Malaco. The MOMA platform delivers
end-users with a state-of-the-art mobile experience and makes it easy to
manage and deliver content like music, games, videos and other
entertainment while adding real-time end user capabilities like voting,
mobile marketing, advertising and access to live data. Within this
package, MOMA also supports transactional billing, customer care and
marketing capabilities.

Malaco will be offering the popular "Do the Ricky Bobby" by BHamp as a
ringtone and coming soon will be ringtones by many other well known
artists such as the gospel group Bebe and Cece Winans. In addition,
Malaco has just signed on Queen Emily from last season's 'America's Got
Talent' and intends to use songs from her upcoming album within this
feature as well.

For more information about Malaco Music Group you can visit their website
www.malaco.com; their Blog http://malacorecords.blogspot.com and you can
also follow them on Twitter by going to http://twitter.com/malaco_music.

About m-Wise

Founded in 2000, m-Wise has rapidly established itself as a leading
international provider of enabling technologies for the mobile
entertainment and marketing industries, powering market leaders such as
Thumbplay, Bertelsmann's Arvato Mobile and Universal Records. m-Wise is
the developer of MOMA platform, the de facto content management and
service delivery platform used on or through over 50 mobile networks
throughout Europe, North and Latin America, and Asia.

MOMA is an integrated "one stop shop" for mobile operators, wireless ASPs,
content providers, and media producers to always deliver end-users with a
state-of-the-art mobile experience. MOMA makes it easy not only to manage
and deliver content like entertainment, music, games, and video without
specific regard to handset compatibility but also adds real-time end user
capabilities like voting, mobile marketing, advertising and access to live
data. Better yet, MOMA includes transactional billing, customer care, and
even marketing capabilities -- all built in.

For more information, please visit www.m-wise.com.

Safe-Harbor Statement

This press release contains "forward-looking statements." These
forward-looking statements use words such as "believes." "intends."
"expects." "may." "will." "should." "plan." "projected." "contemplates."
"anticipates" or similar statements. These statements are based on our
beliefs, as well as assumptions we have used based upon information
currently available to us. Because these statements reflect our current
views concerning future events, these statements involve risks,
uncertainties and assumptions. Actual future results may differ
significantly from the results discussed in the forward-looking
statements. A reader, whether investing in our common stock or not,
should not place undue reliance on these forward-looking statements,
which apply only as of the date of this press release.

For more information, please contact:

m-Wise IR:
Adi Armoza
Email: Email Contact

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