Wizzard Media Adds New App and Launches First Phase of App Marketing
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PITTSBURGH--(Business Wire)-- Wizzard Media (NYSE Amex: WZE), the world`s largest podcasting network announced today the acquisition of a new iPhone App and the marketing launch of its recently acquired Apps via podcasts and the internet. Adding to its fast growing roster of premier iPhone Apps, Wizzard Media acquired the distribution rights to Super Mastermind, a high quality App poised for sales growth through Wizzard`s podcast marketing and distribution network targeting iPhone and iPod Touch users. Wizzard has focused its recent App acquisition efforts on high quality, timeless Apps that cross a wide spectrum of consumer interests and match up well with targeted podcast audiences. Wizzard plans to market these Apps in highly targeted podcasts, earning App developers and podcasters money for the sale and promotion of the products. To kick-off Phase I of its marketing efforts Wizzard plans to price all of the Apps at 99 cents for one week only in honor of Apple`s new $99.00 price for the iPhone. Wizzard believes this new price point for the iPhone will cause people to flock to the platform, increasing audiences for the podcasts on the Wizzard Media Network and adding potential consumers for new Apps. In addition to podcast marketing and the introductory discounted pricing, Wizzard plans to promote the Apps to a wide variety of App directories, review sites, video portals, through targeted search terms on popular search engines and through podcast contests and giveaways. "The Wizzard Media podcast network reaches an audience of over 18 million unique consumers a month and approximately 50 million a year," says Chris Spencer, CEO of Wizzard Media. "The podcasters we work with have proven that they do an excellent job promoting their sponsors and advertisers and we believe that with the influence and rapport they have developed with their audience, they will do a great job marketing these Apps. The simplicity of a consumer hearing about a high quality App from their favorite podcast and being able to pause the podcast, click to the App Store and buy, all on their iPhone or iPod Touch, make this a compelling monetization opportunity for podcasters and App developers alike." "With 50,000 Apps in the App Store, it is hard to consistently find the best Apps," said Laurie Simms, President of Wizzard Media. "Hearing about a new App from a trusted, valued source like your favorite podcast will go a long way in solving that problem. It helps the App developers we work with as we have a built-in, highly targeted marketing network and don`t rely solely on the iTunes App Store traffic to sell these Apps. We can align specific Apps with specific podcast shows, matching the demographics through our proprietary Alchemy ad serving system. I don`t know of any other company that can make that claim." Super Mastermind - User Review - "Simple, addictive fun!" http://wizzardsoftware.com/featured_apps.php Omnomnom- AppCraver says, "This game is still as addictive as ever and I found myself hitting the restart button over and over to keep the fun going…" http://wizzardsoftware.com/featured_apps.php Touch Scan Pro- User Review, ""I customized my own messages in Settings and completely wowed my friends ... excellent value for how polished it looks." http://wizzardsoftware.com/featured_apps.php Blue Attack - Touch Arcade says, "...a surprisingly fun and deep game... for only $1.99 Blue Attack comes highly recommend." 148 apps says, "...a graphically unique, intense, and engaging shooter. It features some wonderfully varied gameplay, great power-up system, and great options. Even the tutorial is good. I can`t say enough good things about this game." http://wizzardsoftware.com/featured_apps.php Blue Defense - Everyday Gamers says, "A great space shooter that utilizes the iphone controls to the max." Touch Arcade says, "If you like shooters, you should just get this game… it`s all about the gameplay." http://wizzardsoftware.com/featured_apps.php Sudoku Unlimited - iPhone Buzz says, "I think what I like best about Sudoku Unlimited is how simple it is. Not the game, mind you. Sudoku can be very difficult. But the layout of the application is simple and easy to understand. You're provided with just enough options to give you some control over the game but not so many it overwhelms you." http://wizzardsoftware.com/featured_apps.php Sudoku Classic - Customer Review, ""I found it really easy to use and ...I've always loved that I can listen to my own music while playing." http://wizzardsoftware.com/featured_apps.php About Wizzard Media (a division of Wizzard Software): Wizzard Media provides publishing and distribution services to podcasters and monetization services for podcasters. Wizzard Media is the industry's leading podcasting network with an unprecedented 1.2 billion download requests in 2008. Podcasts are a means for independent and professional content creators to publish audio and video shows for the world to enjoy over the Internet or on mp3 players, such as the Apple iPod, iPhone and the Microsoft Zune. Podcasting is a relatively new phenomenon, but Wizzard Media collectively broadcasts millions of podcast downloads per day through media aggregators like Apple's iTunes and Microsoft's Zune Marketplace. For more information, please visit www.wizzardsoftware.com/media_v2.php. Wizzard Media is a division of Wizzard Software, a leader in speech technology distribution and development. Legal Notice Legal Notice Regarding Forward-Looking Statements: "Forward-looking Statements" as defined in the Private Securities litigation Reform Act of 1995 may be included in this news release. These statements relate to future events or our future financial performance. These statements are only predictions and may differ materially from actual future results or events. We disclaim any intention or obligation to revise any forward-looking statements whether as a result of new information, future developments or otherwise. There are important risk factors that could cause actual results to differ from those contained in forward-looking statements, including, but not limited to risks associated with changes in general economic and business conditions, actions of our competitors, the extent to which we are able to develop new services and markets for our services, the time and expense involved in such development activities, the level of demand and market acceptance of our services, changes in our business strategies and acts of terror against the United States. iPod, iPod Touch, iPhone and iTunes are all registered marks of Apple, Inc. Arthur Douglas and Associates Art Batson, 407-478-1120 Copyright Business Wire 2009
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